
When your online practice runs the way it's meant to, the watching turns into booked calls, and the clients who are ready to invest stop scrolling past and start saying yes.
You bring the offer or post you're working on to a live hot-seat call every month (or into the community between calls) and get feedback before your audience ever sees it, while AI tools built for practitioners do the first pass in minutes. It works nothing like another course in a downloads folder, because the whole time, you're working on your own practice.
forget chasing trends, second-guessing every decision, or the kind of bro-marketing that makes you want to burn it all to the ground and forget the internet ever existed.
"I have 5 clients signed up for my new program totaling around $25K and I can't even wrap my brain around it. SO grateful."
You're genuinely good at the work. Clients get results, they send their friends, some have been with you for years.
The online model you were handed was just never built to turn that skill into income you can count on.
Most practitioners weren't taught business in school (shocking, I know). You've likely been told to do all of this.
None of it makes people move. It teaches them to keep watching you instead of hiring you.
The model was the problem the whole time.
It's the one I've taught for over seven years, and it's called The WELLth Model™. Three phases, in order.
You get dialed in on exactly who you serve and the niche only you can own, so you stop second-guessing whether this is truly your person and start speaking straight to them.
You build the offer, the voice, and the content that resonate, so the right client reads your post and thinks you're describing their exact life.
You put in the systems that turn attention into enrolled clients, the enrollment conversation, the sales page, the follow-up, so signing someone stops being the scary part.
What's new is the co-pilot in your pocket. Every phase now comes with practitioner-specific AI tools that take the heaviest lifts off your plate, so you move through Clarity, Connection, and Conversion faster, without ever losing your voice or the nuance only you bring. The WELLth Collective is built so you can run this model, with me, the community and the AI tools behind you.
"This is so good because it's getting me more comfortable with AI. I'm one of those that's been hesitant with it."
You open Instagram, post the thing you wanted to say, once, and close the app. No 38th rewrite of your bio. No wondering whether the emoji is too casual.
A DM comes in, and instead of another midnight request for free advice, it's someone asking how to work with you, because your last post made it obvious.
You look at your calendar and the calls on it are with people who already decided before they booked. The pricing conversation is a formality now.
You hit a decision you used to spiral on. Your niche, your next offer, whether to raise your rate. Instead of Googling it 47 times and collecting 47,000 conflicting answers, you bring it to the next live call and walk out with a clear next move.
"My win this week is that I've decided to just lean into this collective and do everything that is asked of me, scary and imperfect as it may be or turn out, doesn't matter, I'm gonna do it! I love and appreciate the support I already have here. Let's do this thing!"
I used to do everything "right" in my practice. Fully booked, good income, clinically dialed in, and still sure something was missing (which made me wonder if I was just ungrateful, or if there was something more out there).
The skill was fine. What needed to change was the model I was running it on.
In 2018 I took my practice fully online with barely any savings, and then sat at zero income for seven months, dog-sitting on Rover to cover rent while I figured it out. When it finally clicked, my online practice hit six figures inside about six months, while I worked less than I ever had in the in-person practice.
Since then I've taught over a thousand practitioners to make that same shift. And last year I built my own membership from scratch, this one, because the recurring, leveraged model is the one I wish someone had handed me at the start.
I live in Mexico now with a rescue dog named Bruno (best decision I've made), and I spend my days helping practitioners stop giving their expertise away for free and start getting hired for it.
Capricorn sun, Aries moon, Cancer rising. 4/1 sacral generator. INFJ. If that means something to you, we're going to get along.
So I built the room I wish I'd had
A monthly membership for health & wellness practitioners who are building (or growing) an online practice and want expert feedback, focused implementation, and a room of practitioners who actually get it. Because nobody needs another half-finished course collecting digital dust.
You need to know what to work on, get feedback when you're stuck, and actually do the work.
The WELLth Collective is the place to bring your unique business and get help with whatever is in front of you right now.
"This is a no brainer. I made my money back in the first week of announcing my program was available."
Each month, we'll choose one piece of your practice to move forward—strategy, messaging, offers, sales, marketing, or whatever makes sense for where you are, so you can stop spinning between priorities and make meaningful progress.
Bring the offer, launch, post, pricing question, sales page, or problem you're working through and get my feedback in real time, so you can make decisions faster and move forward without second-guessing yourself.
Post the draft, question, idea, or win inside the community and get feedback from me and other practitioners, so you can keep moving instead of sitting on a question until the next call.
Use practitioner-specific AI tools to work through your niche, your ideal client's actual language, your offer, pricing, free guide, emails, and more, so you can spend less time staring at a blank page and more time refining and getting things out into the world.
Get a short 5-minute voice note from me each week on the mindset side of building an online practice, so you can keep your head in the game while you're navigating the inevitable doubts, decisions, and discomfort that come with building something of your own.
Access a growing library of trainings from me and guest experts whenever a specific question comes up, so you can find what you need, get the answer, and keep moving without wading through an entire course.
Get 50% off every course in my catalog while you're a member, so you can go deeper on the skills you need when you're ready without buying another full program just to solve one problem.
Your first 30 days are $1.
Before your trial ends we'll check in with you, and you decide whether to stay on at $47 a month (or $497 for the year).
You get 30 days inside for a dollar. Go to a coaching call, use the tools, dig through the trainings, meet the community. Before your trial ends we'll check in with you. If it's your room, you stay on at $47 a month from there, and if the room turns out to be wrong for you, you tell us and you won't be charged the $47. No guilt, no hoops, no hard feelings.
Take the full 30 days, then decide. The right room exists for every practitioner. I just happen to think this is it.
"If you want a successful online practice, this is a high value, no fluff community that gives you the support you need."
"My first acupuncture and functional testing program."
Chloe, Acupuncturist
"A framework to work with that you can customize to fit your own practice, without going through all the years of starting from scratch."
Lena
Kristin
"An excellent community designed for what you need based on where you're at. Michelle has a tremendous amount of experience and is passionate about sharing it."
Lisa
"I trusted myself and trusted my heart, and because of that, I'm able to live the life I've always dreamed of."
Mar, Health Mentor
Jodi
Yes. The Collective is built for practitioners who are building (or growing) an online practice, so you're in good company whether you're working toward your first online client or tightening up an offer you already have. Each month's focus gives you the next piece to work on, so you know where to start.
Yes, both. We work on the online side of your practice, your niche, your offer and how you talk about it, and that works the same either way. Anything about what your license allows you to do online is a question for your board or certifying body (they get the final say on scope).
The live call is one hour a month, and a WELLth Drop is a 5-minute listen. The community, the AI tools and the trainings are there whenever a question comes up, so you set the pace around your client schedule.
Most memberships are built like a storage unit, meaning everything's in there somewhere, good luck finding it. The Collective is organized by where you are in your practice, the WELLth Drops are five minutes, and the coaching call is one focused hour a month. You show up with a question and leave with a clear next step.
The Collective is built to replace the overwhelm. Fewer rabbit holes, faster decisions, no more Googling (or ChatGPT-ing) the same question and getting seventeen conflicting answers.
Included, at no extra cost. They live inside the community right alongside the trainings, so you can pull one up the moment you want a first draft.
No. They're built for practitioners, not developers. You answer plain questions about your practice and the tool does the heavy lifting. If you can fill out a client intake form, you can use these.
Yes. If you can't make it live, the replay goes into the Events space, so you can catch up when it suits you (between clients works too).
Before your trial ends we'll check in with you. If it's your room, you stay on at $47 a month (or $497 for the year). If you decide to leave, you tell us and you won't be charged the $47. After that, you can cancel any time.
The practitioners already using this room come from every corner of the field.
Any practitioner building or growing an online wellness practice who wants a clear next move and people in their corner, without the chaos of trends (looking at you, TikTok dances), the guesswork (aka Googling at 2am), or the tactics that stopped working in 2019.
You're already good enough at the work. The clients are already watching. The only thing left is running your online practice the way that turns watching into hiring, and having people in your corner while you do it.
That's what's waiting inside The WELLth Collective. Come try it for a dollar.
Start your 30-day trial for $1
see you inside!