Design your business to serve you, so you can serve your clients.
An invitation-only mastermind for established practitioners.
Request Your InvitationBy invitation. Founding rate open now.
Applications accepted until June 21st.
We start July 1st.
Request Your InvitationYou love the work. You've just become the bottleneck for everything around it.
You're the practitioner and the marketer, the closer and the scheduler, the one who answers every message, tracks every payment, and holds the whole thing together with a stack of sticky notes and last year's planner.
The work you love still lights you up. Everything around it is eating the hours you used to have for it. Your income rises and falls with your energy, and growth has started to mean more hours you don't have to give.
None of that means you've done something wrong. It's the ceiling of doing it all yourself, and it's exactly where The Sovereign Room begins.
For the next six months, we build two things.
A leveraged offer. And the back end that sells it without you.
The offer gets you out of trading hours. The system gets you out of the middle. Together, they build an income that climbs while your hours shrink.
Do the work you love, on your own terms, in a business that finally serves you.
You became a practitioner because you love this work. You love the privilege of sitting with someone, understanding what no one else took the time to understand, and helping them feel like themselves again. That part has never been in question, and it never will be.
What changes inside The Sovereign Room is everything around it. Your business stops depending on you for every single thing and starts running on systems built to hold it. Your calendar opens up. Your income stops rising and falling with your energy. The pressure of being the only one holding it all together eases, because the systems are built to carry it.
And from that place, the work gets to remain the calling it was when you started. You serve the people you're meant to serve because you want to, with the time and energy to do it beautifully. Your business serves you, and you serve them. That's what sovereignty actually means.
This is the version of your practice you've pictured but never had the infrastructure to build. We build it together.
Stop running your practice. Start ruling it.
The Sovereign Room is a six-month mastermind for a circle of twelve established practitioners. Inside, you get a direct line for the questions that come up in real time, a room of practitioners building right alongside you, and Michelle's guidance the whole way through.
Together we build the systems, the leverage, and the conscious, intentional use of AI that let your practice run without you holding every piece of it. The marketing brings people in, the sales convert, the delivery delights your clients, and the operations keep moving in the background, so you're no longer the bottleneck in your own business.
You keep the part that only you can do, the clinical work, the connection, and the conversations that change someone's life. Everything around it is designed to hold you up.
And the women beside you matter as much as the work. Everyone in the room has already built a practice that works and applied to be here, so the conversations are sharp, the feedback is useful, and the proximity alone pulls you forward. You become the kind of practitioner the room is full of.
What being in the room looks like.
The Sovereign Room
This is the heart of the mastermind. It's a private group on Telegram where you and the other practitioners build in real time, and where Michelle shows up to answer your questions directly. Think of it as having her in your back pocket. You hit a wall on a Tuesday afternoon, you drop the voice note or the screenshot right there in the room, and you keep moving, instead of sitting on it until some call next week. This is where the building happens between sessions, on your own schedule.
Sovereign Sessions
Twice a month we meet live to dig into strategy, run hot seats, and build together. Because the room is small, every session is shaped around what you actually need in the moment.
The Sovereign Core
The Sovereign Core is the systems, frameworks, and intentional AI workflows behind a self-running practice: marketing, sales, delivery, retention, scaling, delegation, your CEO dashboard, and the strategy that ties them all together. We build it out together across the founding six months, roughly two months per Sovereignty, and your access stays open for as long as you're in the room.
You don't have to be a tech genius, and you don't have to be a whiz at AI to use it well. Michelle shows you how to integrate what's already built into your practice, so you stay the practitioner while the tools take the busywork off your plate and hand you back your time.
Twelve seats. Thirteen of us.
Twelve was chosen on purpose. Across time, it's the number we've used to mark something as whole: twelve months to a year, twelve hours to the clock, twelve signs to the sky. It's the shape of a complete circle.
And there's a particular kind of energy in a circle of women all building at once. It's big enough to carry momentum, and small enough that no one disappears into the back row. You're seen here. Your business is known here. The guidance gets personal because the room was always meant to be this small.
The thirteenth seat is Michelle's. She holds the circle, start to finish.
Three kinds of sovereignty.
Sovereignty comes down to three things, and over six months we build each one into the way your business actually runs.
Time Sovereignty
Your calendar stops being hostage to your business. Delivery, follow-up, and the daily operations run on systems, so your hours become yours again, to spend on the clients you choose and the life you've been postponing. (The Tuesday afternoon that's actually yours again.)
Energy Sovereignty
The decision fatigue and the endless administrative load get handed to systems and AI, so you show up for the people you serve as your full self, with energy left over for your own life at the end of the day. (The version of you that used to have ideas for fun.)
Financial Sovereignty
Your income stops being tied to the hours you can personally work. You have marketing that runs, sales that convert, clients who stay, and numbers you can finally see at a glance. You build a business with healthy margins and profit, the kind that funds the life you actually want. (The Stripe balance you stop refreshing on Sundays.)
What happens when your practice transforms into a business that serves you.
These are from practitioners Michelle has mentored over the years.
"I just signed my third client of the week and I'll have to start a waitlist."
"I have 12 people on a waitlist for my program that I haven't even launched yet."
"I had my first client commit to my 6 month program. One client will be paying me $8,500, when I'd barely made that in my best month ever."
"OMG I just booked a client $2K above my beta launch! She's going to pay $2,500 down and then $750 a month for 6 months!"
I've sat exactly where you're sitting.
I'm Michelle. I trained as a naturopathic doctor and a practitioner of traditional Chinese medicine, with a Bastyr University education, and I spent years in clinical practice before I ever took my work online.
When I launched my online practice back in 2018, I made zero dollars for seven months, and not a single client walked through the door. I questioned everything. And then one day something shifted, and I had a $20,000 day. That day changed more than my income. It proved that the systems I'd been building actually worked.
From there I built a multi-seven-figure business, and I've spent the years since teaching over a thousand practitioners how to do the same. I've been the marketer, the closer, the bookkeeper, and the late-night tech support. I built my way out of all of it. The Sovereign Room is everything I've learned and continue to learn, taught in a room small enough for me to guide each of you personally.
I always have a mentor in my back pocket, and I've put close to half a million dollars into my own coaching and mentorship over the years. I'm always learning what's actually working at the edge of this industry, and the ones running parallel to it, which is how I spot patterns and make connections most coaches and mentors overlook. Inside The Sovereign Room, I bring all of that to you, curated down to the most potent pieces, and I teach it with nothing held back. You take what fits your practice and integrate it when, and if, it makes sense for you.
Built for the practitioner who's ready for their next iteration.
The Sovereign Room is for established practitioners. You know exactly who you serve. You know exactly the transformation they're looking for. You know how to deliver stellar results for your clients. And you've reached the edge of what you can accomplish by doing it all yourself. What you want now is leverage, a room of people at your level, and direct access to someone who has built this before.
This is for you if you recognize yourself here.
- You have an online practice with paying clients and revenue coming in (even if it isn't predictable yet), and you've outgrown carrying every role yourself.
- Your income is tied to your hours, and you can feel the ceiling of what one person is able to hold.
- You're ready to step fully into the CEO seat, including the parts (the systems, the numbers, the strategy) that have never felt like your zone.
- You want your practice to run on infrastructure that holds it, so growth no longer costs you your evenings and weekends.
- You're looking for a small, serious room of practitioners building the same thing you are.
Let's be honest. This isn't for everyone.
If you're willing to show up and do the building over six months, this will move you in ways a course never could. If you're after a done-for-you shortcut or a magic fix, it won't. You get out of this exactly what you put in, and this room is built for the woman ready to take full ownership of that.
So if any of these are true, keep your investment, and let's stay in touch until the timing is right.
You're still finding your footing.
The Sovereign Room builds on a foundation you already have. If you're still deciding who you serve or what you offer, The WELLth Academy™ is where that gets built first.
You want it done for you.
This is a room where you build, with a circle beside you and Michelle in it. Nobody hands you a finished business, and that's exactly why what you build here actually lasts.
You're closed to AI.
Conscious, intentional AI is woven through everything built inside this room. You don't have to be a whiz at it, but you do have to be open to it.
Who will you be on the other side?
Picture yourself six months from now. The practice still holds the work you love, and it no longer runs on your shoulders. Here is what you'll have built.
- Marketing, sales, delivery, and retention running on documented systems instead of your memory and your hours.
- Conscious, intentional AI woven through your daily operations, handling the work that used to swallow your evenings.
- A CEO dashboard that shows your numbers at a glance, so you lead from clarity instead of guesswork.
- A delegation structure, so the business no longer lives only in your head.
- Your time back, and the identity of a CEO who runs the practice instead of being run by it.
Your seat at the table.
- Six months inside the room
- Live Sovereign Sessions, with hot seats
- The Sovereign Core, your infrastructure curriculum
- One of only twelve seats
- Founding bonus. Your rate is locked for life. Re-enroll and you keep $7,777.
The founding rate is open through Sunday, June 21st. Once founding applications close, the investment moves to $9,999 (a $2,200 increase), and these specific founding terms won't return.
Request Your InvitationAnd if you pay in full, I'm adding a little something extra for you: three bonuses on top of your six months in the room.
- A custom AI tool, built for your specific practice. The leverage promise, made real.
- A private one-on-one Sovereign Strategy Intensive with me, to map your personal build inside the six months.
- The full Online Practice Tool Suite. All thirteen tools, yours to use across your practice.
How you join the room.
Request an invitation
Fill out the application. It takes about ten minutes, and it tells me where you are and what you're building.
We connect
If it looks like a fit, we'll connect. The room is small, so Michelle wants to be sure it's the right fit before you're in.
You're in
You claim your seat as a Sovereign, and we start building together.
Questions, answered.
Is this one-on-one or a group?
It's a group mastermind. The Sovereign Room is a small, private room of established practitioners on Telegram, and Michelle is in it with you. You get the momentum of a room building together, plus Michelle's eyes on your questions. Most practitioners find that more valuable than a single scheduled call, because the room is live with you all week.
How much direct access to Michelle do I actually get?
More than you'd get in a program built around a handful of scheduled calls. Michelle is inside the Sovereign Room answering your questions directly, and she's live with the room in the Sovereign Sessions twice a month. She's in the room with you, not behind a curtain.
How is this different from The WELLth Academy?
The WELLth Academy™ gets you to a working practice: your niche, your offers, your messaging, your clients. The Sovereign Room builds the infrastructure underneath it, so the practice runs without you. It's the next iteration, for practitioners who already have the foundation and are ready to step into the CEO seat.
Do I need to already have an online practice?
Yes. The Sovereign Room is for established practitioners with paying clients and revenue coming in, even if it isn't predictable yet. If you're earlier in the journey, The WELLth Academy™ is the place to build your foundation first, and the door here stays open for when you're ready.
What do I need in place to get the most out of this?
You'll want an online practice that's already working, with paying clients and revenue coming in (even if it isn't predictable yet). You'll want some willingness to use AI as part of how you operate. And above all, you'll need the time and intention to show up and build. You get out of this exactly what you put in.
How much time does this take?
Plan for a few focused hours a week, most of it on your own schedule. The day-to-day lives in the Sovereign Room on Telegram, so you dip in between clients, when it fits your day, instead of working around someone else's calendar. The live Sovereign Sessions happen twice a month and are recorded, so if a client runs long, you catch the replay and you're never behind. You build at the pace your life allows.
I'm intimidated by AI. Is this still for me?
Absolutely. You don't have to be a tech genius, and you don't have to be a whiz at AI to use it well. Michelle shows you how to integrate what's already built into your practice. You stay the practitioner, and AI simply takes the busywork so you can be more present with the people you serve.
When does the room open?
The founding twelve begin together on July 1. Apply by Sunday, June 21st to claim a founding seat and lock in the founding rate. After July 1, applications stay open only if a seat opens up. Once the room is full, you'll be added to the waitlist and be first in line the moment a seat reopens.
What if the room is full?
Once you fill out your application, we'll let you know if the room is full. If it is, you'll be placed on the waitlist, and you'll be first in line the moment a seat opens.
What happens after the six months?
You keep everything you've built, the systems, the dashboards, the AI integrations, and the Sovereign Core curriculum. It's all yours. Many practitioners choose to re-enroll for another six months, and as a founding member, your rate is locked for life when you do.
Is there a benefit to paying in full?
Yes. When you pay in full, I add three bonuses on top of your six months in the room: a custom AI tool built for your specific practice, a private one-on-one Sovereign Strategy Intensive to map your build, and the full Online Practice Tool Suite (all thirteen tools). Installment plans are available too, the bonuses are simply my thank-you for paying in full.
Why an application and a conversation?
Because the room is only as good as the people in it. The application, and a short conversation if it looks like a fit, protect that for everyone in the room, including you.
This is the practice you've been picturing. Let's build it.
You've already done the hard part. You built this out of your own conviction and care, and you've carried it this far on your own. The next chapter is about building the infrastructure that carries you, so the work stays the thing you love. The room is small by design, and there's a seat here with your name on it.
"I made $26K this month!"
Kristi
Request Your InvitationBy invitation. Founding rate open now.
