The WELLth
Academyv2.0
The proven system for building a profitable online wellness practice, updated and upgraded for the AI era. 16 weeks of live mentorship, constantly refined frameworks, and AI-powered tools to go from practitioner to confident, profitable entrepreneur.
Live program. Doors close April 30. Investment: $6,000 (or $500/month for 12 months)
You became a practitioner to help people heal. Not to figure out funnels, content calendars, and sales scripts.
You got certified. You did the training. You're passionate about the work. But nobody taught you how to actually build a business around it. So now you're stuck: trying to piece together a website, figure out social media, write emails, create offers, and somehow also serve clients. You're watching other practitioners show up online with what looks like effortless confidence while you're drowning in tabs, to-do lists, and the constant feeling that you should be further along.
- You have the clinical skills but no idea how to package them into offers people actually buy
- You're posting content but it feels like shouting into the void: no engagement, no leads, no clients
- You've tried free trainings, downloaded the templates, watched the YouTube videos, but nothing connects into a real strategy
- The tech overwhelms you: websites, email platforms, scheduling tools, payment processors. Where do you even start?
- You know you need to sell but it feels pushy, inauthentic, and completely misaligned with who you are
- You're either still working for someone else, or you've gone out on your own but the income is nowhere near sustainable
"Today I had my first client commit to my 6 month program that does not even have modules or a finished power pdf. It all happened with a 15 minute strategy session and a few emails. I am still letting it sink in that 1 client will be paying me $8500, when I have barely made that in my best month ever."
Imagine waking up to this.
You open your phone and there's a notification: someone just enrolled in your program overnight. Your content is going out on schedule because AI drafted it and you approved it in ten minutes. You have two client calls today and the rest of the afternoon is yours. Your inbox has three new inquiries from people who found you through a post you made last week.
You check your revenue dashboard and for the first time, the number makes you exhale instead of panic. You're not wondering where your next client is coming from. You're deciding which ones you want to say yes to.
You built this. Not by grinding 12-hour days or pretending to be someone you're not. By learning the right strategy, using the right tools, and having someone in your corner who's done it before and showed you exactly how.
That's what the other side of The WELLth Academy looks like. And it's closer than you think.
The WELLth Academy has been completely revamped. And AI changes everything.
Since 2019, The WELLth Academy has been the program that transforms health and wellness practitioners into profitable online business owners. Hundreds of practitioners have built their offers, found their voice, enrolled their first clients, and scaled to consistent revenue using these exact frameworks.
But I don't teach the same thing the same way year after year. After teaching over a thousand practitioners, I'm constantly evolving, refining what works, cutting what doesn't, and integrating the most effective strategies and tools available right now. Version 2.0 is a reflection of that. Same proven foundations, entirely new execution, updated to match the way the most successful practitioners are actually building their businesses today.
Every module has been reimagined with an AI integration layer. You'll learn the proven strategy and build the AI-powered tools to execute it in the same week. And you're not doing any of this alone. I'm right there with you, building alongside you, bringing over a decade of clinical and online business experience to every decision, every question, and every system we create together. By the end, you won't just know what to do. You'll have the systems doing it.
"I just signed my third client of the week and will have to start a wait list. I really just started talking about the program and sharing my excitement, and others really can sense that. This side business was the intangible and now it's something I embody and am excited about and it's my new reality."
This isn't about replacing your humanity. It's about amplifying your genius.
Grounded, Not Gimmicky
You're a healer, not a tech bro. The way we use AI in this program is intentional, grounded, and deeply aligned with who you are. No hype. No overwhelm. Just tools that give you back your time and energy so you can pour more of yourself into the work that matters.
Ahead of the Curve
AI is reshaping every industry, and health and wellness is no exception. The practitioners who learn to integrate these tools now, thoughtfully and strategically, won't be scrambling to catch up later. They'll be leading with small refinements later instead of a massive overhaul when you have no choice.
You Stay Human. AI Handles the Rest.
AI writes your first drafts. AI organizes your operations. AI tracks your numbers. But you are the one your clients trust. You are the voice, the presence, the expertise. AI doesn't replace that. It protects it by handling everything that pulls you away from it.
Built With You, Not For You
You're not getting a stack of AI tools and a "good luck." Every AI integration in this program is built alongside you during live sessions, customized to your practice, your voice, and your audience. You'll understand how each tool works, why it works, and how to adjust it as your business grows. That's the difference between a shortcut and a real system.
Every tool, every integration, every system we build together has one purpose: to give you back your time, your energy, and your life on your own terms.
This is not a glorified search engine. Here's what you're actually building.
When most people hear "AI," they think chatbots and generic blog posts. What we build inside The WELLth Academy is something entirely different. These are custom systems, trained on your voice, your audience, and your practice, that handle the work that used to take you hours. You don't need to be technical. I build every single one of these with you, live.
Your Brand Voice System
A system trained on your values, expertise, and personality so every piece of content, every email, every sales page sounds unmistakably like you. Not generic AI copy. Your voice, amplified.
Your Audience Intelligence Engine
A research tool that finds what your ideal clients are actually saying, in their exact words, in real time. So your messaging hits because it's built from their language, not your assumptions.
Your Content Engine
Drafts a full month of social content in one sitting. Repurposes a single idea into five formats. Generates your content calendar. You spend an hour reviewing and editing instead of an entire week creating.
Your Offer Architect
Takes your expertise, your audience data, and your goals and generates complete offer structures. Pricing. Naming. Positioning. Program outlines. What used to take weeks of agonizing takes one focused session.
Your Sales Support System
Automated follow-up sequences written in your voice. Lead tracking. Discovery call prep that gives you a personalized game plan for every single prospect. You stay in the conversation. AI handles the follow-through.
This is what AI actually looks like when it's built for your practice. Not a chatbot. A business infrastructure that works while you sleep.
16 Weeks. 7 Modules. Your Entire Practice, Built.
Each module includes the proven WELLth Academy training plus a live AI integration session. You learn the strategy, then build the systems, all in one cohesive experience. The final four weeks are dedicated to integration, hot seats, and making sure everything is wired together and working.
Everything starts here. Who are you becoming? What are you building? Why does it matter? Genesis lays the foundation for everything that follows: your identity as an entrepreneur, your vision for your practice, your relationship with money and success. Plus: we get your AI tools set up from day one.
The most sophisticated marketing strategy in the world won't work if your subconscious is running programs that keep you stuck. This module goes deep, reprogramming the beliefs, patterns, and self-sabotage loops that prevent practitioners from reaching their full potential.
Forget age, gender, and income brackets. Real audience clarity comes from understanding the emotional landscape of the people you're meant to serve. This module rewrites everything you think you know about finding your niche, and with AI, we build the research systems to keep you connected to your audience in real time.
Your offer is the bridge between your expertise and your client's transformation. This module covers everything from structuring your signature program to pricing, naming, packaging, and positioning your entire suite. We've expanded this to include designing your client service structure and journey (the architecture of what you actually deliver).
This is launch week. By now you've built your identity, your offers, and your tech. Now it's time to put it all out into the world. This module teaches you how to create content that actually converts, not just posts that get likes, and how to launch your program with confidence. You'll build a complete organic marketing strategy with AI doing the heavy lifting on creation, repurposing, and distribution. You need people in your world before you can sell to them, and this is how we make that happen.
Now that people are in your world, it's time to learn how to guide them into working with you. Sales doesn't have to feel gross. This module teaches you how to have enrollment conversations that feel like genuine connection, because that's exactly what they are. You'll learn a framework that honors your values while confidently converting the attention you've built into paying clients.
Everything connects. These final four weeks are about making sure every piece of your practice is wired together, tested, and ready. We refine every AI system you've built so it's working flawlessly for you. You'll have hot seat coaching, final implementation support, and a clear plan for continued growth beyond the program.
Proven content. Live mentorship. AI-powered execution.
Learn
Each module, you get the proven WELLth Academy training: the same frameworks that have helped hundreds of practitioners build profitable online practices. Watch on your schedule, at your pace.
Connect
Weekly live calls with Michelle for Q&A, hot seats, and the AI integration layer. This is where strategy meets implementation, and where you get direct access to my clinical expertise, business frameworks, and AI knowledge applied to your specific practice. I'm not handing you a playbook. I'm building this with you. Three calls per month (flex week off).
Build
With AI tools and guided implementation, you're not just learning. You're building. Every module has an AI integration component so you leave with working systems, not just notes.
Grow
Between calls, you have the Circle community for async support, accountability, and connection with your cohort. Post wins, ask questions, share what you're working on. You're not doing this in isolation. You have a group of practitioners on the same path, plus Michelle checking in throughout the week.
"May was my most profitable, abundant month. I received nearly $26,000 in revenue! I couldn't believe it. My accountant had to point it out in QuickBooks during our consultation... And I have yet to launch my 6 month program at the higher level and price."
What's Included
Want to deepen your clinical edge? These are yours.
These bonus modules are completely optional and not part of the core curriculum. They're here for practitioners who want to expand their clinical toolkit, add functional lab analysis to their offerings, or strengthen the clinical side of their practice. If that's you, go deep. If it's not your path, skip them entirely and focus on building your business.
Functional Lab Modules
A full library of functional lab analysis trainings. Learn how to read, interpret, and build protocols around labs so you can offer deeper clinical value and premium services your clients will pay more for.
Crafting the Perfect Protocol
Learn how to design individualized client protocols that integrate your functional findings, your clinical intuition, and your methodology into a structured plan your clients can actually follow and get results from.
No clinical background required for TWA. These bonuses are simply here if you want them.
"OMG I just booked a client $2k above my beta launch! She's going to pay $2,500 down and then $750 a month for 6 months!"
Simple Requirements
What You Need
- Claude Pro or ChatGPT Plus subscription ($20/month): the AI engine behind most of what we build
- Google Workspace (Gmail, Drive, Calendar): most practitioners already have this
- A computer and 3–5 hours per week for learning and implementation (AI handles the heavy lifting)
- Willingness to try something new (even if AI feels unfamiliar right now)
What You Don't Need
- Any technical background or coding skills
- Previous experience with AI tools
- A finished practice (we're building it together)
- A big budget for ads or tools (we start organic and lean)
- Perfection: just commitment
Know Before You Enroll
FOR
- Health and wellness practitioners (licensed or unlicensed) who want to build a profitable online practice
- Practitioners who know their craft but need the business side: offers, marketing, sales, systems
- People who are ready to invest time and energy into building something real
- Anyone who wants to integrate AI into their practice in a grounded, intentional way
NOT FOR
- Practitioners who already have their offers, marketing, and sales systems dialed and just need backend infrastructure
- People looking for a quick fix or passive income scheme
- Anyone who isn't willing to show up and do the work
Hi, I'm Michelle.
I'm trained as a naturopathic doctor and traditional Chinese medicine practitioner with a Bastyr University education. I spent years in clinical practice before taking my work online. When I first launched, I made zero dollars for seven months. Then I had a $20,000 day, and everything changed. From there, I built a multi-seven-figure online business helping over a thousand practitioners do the same.
I'm not a business coach who read a book about it. I've sat across from clients. I've built protocols. I've navigated the unique challenges that come with turning a healing practice into a scalable business. I built my way out and brought everything I learned into this program.
What makes me different is that I never stop evolving. Every round of The WELLth Academy gets better because I'm constantly refining my frameworks based on what's actually working for practitioners right now. I stay in the trenches. I watch the landscape shift. And I make sure everything I teach reflects the most current, most efficient, most effective way to build an online practice today.
"OMG another waitlist for January at $12k! What?! I'm back!"
Your practice is worth building right.
Investment for 16-week live program
or $500/month for 12 months
- 16 weeks of live mentorship with Michelle
- 7 complete WELLth Academy training modules
- Weekly live calls (~3/month) with Q&A and AI integration
- Private Circle community access
- Full AI tool suite for implementation
- Session recordings
- Personalized next-steps growth plan
Pay in full or payment plan options available at checkout.
This is a live program. Once doors close on April 30, they won't open again until 2027.
FAQ
What if I'm not technical at all?
Perfect. You don't need to be. One of the core principles of this program is low tech barrier. The AI integration is taught step by step, and the tools we use are designed to be simple. If you can type and follow instructions, you can do this.
I'm nervous about using AI in my practice. Is this going to feel robotic?
I get it, and no. The way we integrate AI in this program is grounded, intentional, and deeply human. AI handles the tasks that pull you away from your clients: content drafts, email sequences, scheduling, tracking. You stay fully present in the work that matters. Your clients will never feel the difference, except that you'll have more energy and presence to give them.
Do I need to have my practice already set up?
No. The WELLth Academy is designed to take you from wherever you are, whether you're starting from scratch or refining what you've already built. We cover everything from identity and audience to offers, sales, marketing, and tech. If you're further along, the AI integration layer will accelerate what you already have.
How much time do I need per week?
Plan for about 3–5 hours per week. That includes watching the module content, attending the live call, and implementing what you've learned. Because AI handles so much of the execution (drafting, building, organizing), you spend less time on busywork and more time on the decisions that actually matter. Some weeks will be lighter, some heavier depending on the module. The 16-week format gives you plenty of breathing room.
What's the difference between The WELLth Academy and The WELLthy CEO?
The WELLth Academy is where you build the foundation: your identity, your offers, your audience, your marketing, your sales skills. It's the "what and why" of building a practice. The WELLthy CEO (our advanced program) is where you build the backend systems and infrastructure: marketing automation, sales funnels, CEO dashboards, hiring strategy. Think of TWA as learning to play the game, and The WELLthy CEO as building the machine that plays it. Most practitioners start here.
What happens after the 16 weeks?
You'll have a personalized next-steps plan and continued access to the Circle community. And when you're ready to go deeper (building backend systems, automation, and stepping fully into the CEO role), The WELLthy CEO is the natural next step. Most graduates move straight into it.
I'm not sure I can afford this right now.
I hear you, and I want to be real with you. $6,000 is a significant investment. But here's what I'd ask you to consider: what is staying stuck costing you right now? Every month without a clear offer, without clients coming in, without systems doing the work for you is a month of lost revenue. Most practitioners who go through The WELLth Academy enroll their first paying client well before the 16 weeks are over. The payment plan option ($500/month for 12 months) is designed to make this accessible, and the return on this investment starts showing up while you're still in the program.
Is this the same WELLth Academy from before?
Same proven frameworks, completely updated execution. Every module now has an AI integration layer, the program is delivered live with weekly mentorship calls, and the community is active in Circle. I update and refine The WELLth Academy every time I run it because I refuse to teach outdated strategies. After working with over a thousand practitioners, I know what works right now, and v2.0 reflects that. If you went through TWA before, this is the version you wish existed then.
Your clients are waiting. Your practice is ready to be built.
Sixteen weeks. Seven modules. AI-powered from day one. This is The WELLth Academy: reimagined for the practitioner who's ready to stop piecing it together and start building it right.
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