Build a Profitable Online Practice With a Simple 3-Step System, Without Needing A Big Audience, Endless Content, or Lowering Your Prices
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For health & wellness practitioners who are ready to grow, whether you’re pivoting online or scaling beyond your first few 10k months.
But before you scroll: this program is NOT for those who aren’t ready to take consistent action. It is for practitioners who can commit to 4–8 hrs/week, have some clinical experience, and are ready to grow with clarity, connection and conversion (more on that below!)
Introducing The WELLth Model™
The only 3 things you actually need to gain momentum & build a profitable online practice:
clarity. connection. conversion.
CLARITY — Define Who You Help & Your Unique Method
CONNECTION — Reach Your Clients With Confidence
CONVERSION — Create Effortless "YES" Offers For Your Ideal Clients
This is the roadmap every successful online practice uses, and it’s the foundation of everything we do inside The WELLth Academy.
After all the time, money, and heart you’ve invested in your profession, I know how paralyzing it can feel...
Especially when you (and every other health practitioner you know) have either been…
1.
Stuck trying to work within the conventional medical system + soul-crushing insurance paradigm
2.
Struggling to build a virtual health practice (without support) for months with little to no success
3.
Burned by other coaches or mentorship programs in the past that didn’t deliver on their promises
But... before you throw in the towel on your DREAM practice, let me assure you there is a proven way to do what you love + transform more lives. All while creating the freedom, flexibility, fulfillment & financial security you've been working towards.
from my own experience
👋 Hi, My Fellow PARADIGM-SHIFTER
I’m Michelle... multi-passionate entrepreneur, joy-seeker & magic maker.
I also have a background in Naturopathic Medicine, Traditional Chinese Medicine & Functional Diagnostic Nutrition. BUT, my purpose & passion now is operating as a Functional Health Mentor & Online Business Coach who’s helped hundreds of health and wellness practitioners work towards growing their online practice to 6-figures and beyond – using a proven step-by-step roadmap (but more on that in a minute…)
Back in 2012, when I opened my first brick-and-mortar practice, I was a Primary Care Provider (PCP), trying my best to make things work within the insurance paradigm.
I had over 200 patients, none of whom I was able to give the time and energy they truly deserved. And because the people who came to see me didn’t have much skin in the game (the total investment being their 30-minute visit and $15 co-pay) they weren’t getting great results.
What were *we* getting out of this? It was a LOSE-LOSE situation.
I was exhausted, depleted, and massively undervalued.
Fast forward several years (+ another brick-and-mortar practice) to 2018 when I finally shifted into the online space.
I realized that by moving my practice online and breaking out of the conventional model, I had the freedom to work from anywhere and help whoever I wanted.
Offering comprehensive online programs (rather than hourly rates) gave me the freedom to scale my income and make the greatest impact.
I was dedicated to creating a thriving online practice, and within 6-months, I crossed the 6-figure mark — for the first time, my "work" felt truly aligned with my values and beliefs.
But I definitely didn’t take the easy route!
If only I’d had a mentor, someone who was already where I wanted to be, to give me a clear plan, I could have collapsed time, streamlined my success, and probably cut my failures in half...
Which is exactly why I created the…
THE WELLTH ACADEMY
THE WELLTH ACADEMY
This is the high-touch step-by-step mentorship for health practitioners ready to replace their clinic income while working a fraction of the hours by building a freedom-based online practice without a big audience, endless content, or lowball offers, so they can be WELL-paid for their unique healing expertise and have a life outside their work.
The WELLth Academy provides you with a proven framework to map out your heart's desires, and the high-level support you need to make them a reality. In just 6 months your day-to-day life could look completely different, all while making a bigger impact on the world around you. ✨
“This program is literally one of the best investments I’ve ever made in my business because it’s so personalized. The whole program has been transformative for myself + my business. This is a no brainer. I made my money back in the first week of announcing my program was available.”
— Sarah, FUNCTIONAL DIETICIAN
i made my money back in the first week of announcing my program
“I have 5 clients signed for my new program totaling around 25k profit and I can’t even wrap my brain around it. 10 strategy sessions booked over the next 2 weeks! SO grateful!”
— christina, functional nutritionist
i have 5 clients signed for my new program totaling around 25k
Inside the WELLth Academy,
you’ll gain…
Work-life integration
Say goodbye to working overtime and reclaim your weekends (and even weekdays!) to attend social events, spend quality time with loved ones, and indulge in self-care activities.
financial security
Unlock the potential to earn more while working fewer hours. Build a thriving online practice that provides security, stability, and consistent income, allowing you to live a life of abundance and financial peace.
flexibility + freedom
Embrace the freedom to work from anywhere, whether it's a cozy home office, a serene coffee shop, or while traveling the world. Enjoy the flexibility to set your own schedule and design a practice that fits seamlessly into your desired lifestyle.
Rediscover your passion
Deepen your impact by reaching a broader audience with your expertise and guidance. Expand your client base beyond geographical limitations and make a difference in the lives of people seeking your holistic approach to health and wellness.
Feel More confident
Feel more confident as a health practitioner and business owner. Empowerment comes not only from knowledge, but from having the right tools, processes, and support systems.
with a community of women like you...
The WELLth Model Is Your Simple 3-Step Blueprint to A New Way Of Practicing
PHASE #1: Define Who You Help & Your Unique Method
- Trainings that clarify your practitioner identity and niche, so that you can confidently articulate who you serve, what you do, and why your work matters.
- Frameworks for defining and aligning your business model and foundational systems, so that you can build an online practice that feels structured, sustainable, and aligned with your long-term vision.
- Behind-the-scenes walkthroughs of real online practice systems, workflows, and operational setup, so that you can finally understand how a thriving online practice actually runs — and model what works.
- Guidance to deeply understand your ideal client’s identity, motivations, and emotional drivers, so that you can speak to the right people in a way that resonates, attracts higher-quality clients, and increases trust.
- Mindset and leadership development for stepping into the CEO role of your practice, so that you can move from reactive mode into intentional, confident decision-making and long-term focus.
walk away with...
- Clarity on your niche and identity
- A solid business foundation
- A real understanding of how a successful online practice runs
- Deep insight into your ideal client
- A stronger CEO mindset
- Clear next steps and momentum
PHASE #2: Reach Your Clients With Confidence
- Trainings to create aligned, high-value offers, so you can communicate your work clearly and make it easy for clients to understand the transformation you provide.
- Frameworks for pricing, positioning, and structuring your offers, so you can confidently charge your worth and present your offer in a way that feels grounded and compelling.
- Messaging + positioning guidance rooted in ideal-client psychology, so you can speak directly to what your clients care about most and attract people who are excited and ready to work with you.
- A visibility and content strategy tailored to your strengths, so you can show up consistently without burnout, force, or trying to follow someone else’s marketing playbook.
- Tools and templates for authentic, effective marketing, so you can create social posts, emails, and invitations that feel natural to you — and convert without feeling salesy.
- Support for presenting and selling your offer with confidence, so you can invite the “yes” in a way that builds trust and feels aligned, not pushy.
- A refinement system for improving your offer and marketing over time, so you can keep everything relevant, resonant, and scalable as your practice grows.
walk away with...
- A compelling signature offer (or offer suite)
- Messaging that attracts the right people
- A simple, sustainable marketing strategy
- Clear pricing and positioning
- Tools and templates that make marketing easier
- A repeatable process for improving your offers and marketing
PHASE #3: Create Effortless "YES" Offers For Your Ideal Clients
- Heart-centered sales frameworks and scripts for discovery calls, objections, sales copy, and invitations, so you can sell in a way that feels natural, ethical, and aligned with your values.
- Systems and structures for sustainable growth—automation, workflows, team, and operational foundations, so you can scale without becoming the bottleneck or burning out.
- Training to design and deliver premium, high-value offers, so you can serve at a deeper level and confidently charge higher fees.
- Mindset and energetic work around receiving, abundance, and capacity, so you can expand your impact and income without slipping into hustle, scarcity, or overwhelm.
- A roadmap for scaling your business sustainably, so you can grow in a way that honors your lifestyle, values, energy, and long-term vision.
- Tools for refining your business model and expanding operational capacity, so you can serve more clients, generate more revenue, and maintain your wellbeing.
walk away with...
- A sales approach that feels genuine and effortless
- A scalable business model and the systems to support it
- Premium offers that deliver deeper transformation
- Expanded financial, emotional, and energetic capacity
- Systems that allow your business to run without constant hands-on effort
- A grounded sense of clarity, alignment, and ease
OPTIONAL CLINICAL PHASE: Up-level Your Skillset With My Signature Functional Lab Method
I truly believe getting reliable client results is the key to a sustainable practice. Transformative results = a beautiful flow of clients coming through your virtual door. That’s why we don’t skip out on quality clinical mentorship and support.
When you jump inside the program, you’ll get complimentary access to 6 major functional lab analysis training programs:
- Functional Gut Health with the GI MAP
- Functional Food Sensitivities with the MRT
- Functional Organic Acids with the Organix
- Functional Sex Hormones + Adrenals with the DUTCH Plus
- Functional Blood Chemistry Analysis
- Functional Genomics with the DNA 360 Report
After Working Through these Clinical Modules, You Will...
Master functional lab interpretation and analysis, so you can level-up your value, confidently increase your rates, and get reliable results
Know how to create customized protocols for your clients, based on functional lab results AND the human sitting in front of you, so you never second-guess yourself again
Have access to my protocols, client handouts, and form templates, so you have ready-to-use resources for your practice
Understand how to create a high-ticket program that incorporates functional labs, so you can get reliable results and charge what you’re worth
Get online access to ordering functional lab tests, so you’re ready to put what you learn into action right away
when the texts roll in...
"What?! IS this REAL??"
“2 past clients are seriously interested in beta testing my yet to come 6-month program! AND they KNOW the price. AND there were NO objections… What?!! IS this REAL??”
DIMPI, Naturopathic dr.
"I am SHOOK..."
“I am SHOOK after calculating I have hit right about 50k in 4 months since launching my program. INSANE!”
CHRISTINA, NUTRITIONIST
A proven framework + the right tools + high-level support = guaranteed success
Get The Type Of Support That Accelerates Your Progress...
Instant Access + Strategic Layout
Even though you gain instant access to all educational materials, the program is strategically laid out to follow the modules in order, so you'll never be wondering what your next step is, and each action item builds upon the previous one. Plus, if you want continued access after graduation, you can continue month-to-month as long as you want.
LIVE Open Office Hours
Think intimate mastermind meets having tea with a friend vibes! Have a question as you’re working through the material (or just want to surround yourself with AH-MA-ZING humans)? Pop into LIVE office hours, multiple times per month, where you can ask us anything that comes up for you, so you can get direct personalized feedback. Seriously, anything goes here! My team and I are open books and we’re here to support you in any way we can.
24/7 Chat Community
Bring together a group of natural givers looking to change the world and what do you get? First-class community support. Not to mention, life-long friendships! You’ll find a sense of belonging within this community of WELLthy practitioners who are on a similar journey to you. You can jump inside the chat anytime to ask questions and get support.
THIS IS PERFECT FOR ME
"A lot of people hold their practices + protocols so tightly, but this program was just like ‘here it is!’
They say successful people always leave a trail, and Michelle was so open about what her trail specifically was. It seems like a lot of people hold their practices and protocols so tightly, but this [program] was just like “here it is!” “what do you need?” “how can I support you?” “how can we all support each other?”
sarah
loved the transparency
This is what happens when you apply The WELLth Model...
“It feels like she’s truly sharing all of her secrets.
As soon as the mentorship began, I knew immediately I had found what I was looking for. It’s not cheerleading, or broad support, or generalized examples on how to start and grow a practice. It’s a specific step-by-step guide to transition, expand, and thrive outside of our professional ‘box’. "
marsha
knew immediately
And of course...
The best part!
1-on-1 Targeted Coaching
Inside your container, you’ll receive two private Telegram support days directly with Michelle. These are flexible, focused touch points you can use anytime you need clarity, momentum, or strategic direction.
These days function like on-demand “reset” or “rescue” sessions: space to get unstuck, refine your next steps, troubleshoot decisions, or receive grounded guidance when it matters most.
The WELLth Academy
My goal is for you to build a profitable online health practice and life you love as soon as possible.
APPLY TODAY!
DOORS ARE currently OPEN
$6,000 USd*
full 6-month immersive mentorship
THE CORE CURRICULUM: The WELLth Academy is a 6-month container that provides comprehensive support, personalized mentorship, and a community of like-minded practitioners who are as serious about creating a life they LOVE as you are.
We will walk you through every step of starting, growing, and scaling your online practice, ensuring you have the tools, strategies, and confidence to reach your goals covering all 3 of the pillars inside The WELLth Model: Clarity, Connection & Conversion.
This is where you get to dive deep, ask questions, and get the kind of feedback that accelerates your success.
Within just a few weeks, you’ll be able to build your online practice from the ground up, create your irresistible offer and gain the confidence you need to enroll effortless "YES" clients. Get instant access to 45+ trainings, with lifetime access, on my exact process to start, grow and scale a multi-six-figure (or even 7-figure!) online practice.
You’ll never be left wondering what to do next. Inside TWA, we’re in your business with you — guiding, reviewing, editing, strategizing — every step of the way.
You will also gain access to 30+ trainings (and a case study library!) on my signature methodology around functional lab analysis, interpretation and clinical application (including proven protocols that you can quickly customize for your clients), so you can strategically position yourself in the online space.
Go through these guided implementation modules at your own pace—PLUS get complimentary case reviews with our in-house functional lab expert.
LIVE COACHING CALLS: Get direct, personalized, hands-on support from myself, our support coaches, and our functional lab expert (who are also alumni of the program!).
Each month, you will have access to multiple LIVE coaching calls. Show up to as many as you want, bring your questions, challenges and insights and get personalized support from us each step of the way.
DEDICATED COMMUNITY: This is where the magic happens! Building your online practice isn’t meant to be done alone. Our community is one the MOST valuable aspects of this container. The practitioners inside are some of the most supportive, heart-centered, generous and courageous people I have ever had the pleasure of meeting. Inside our community chat, you can share your wins, lessons, questions and ideas with your peers—the perfect place to receive AND give support.
This isn’t just a course. It’s a high-caliber mastermind of practitioners building businesses that feel aligned, profitable, and sovereign.
BONUS TRAININGS: This is where you get to dive into trainings that compliment your journey! Gain access to a library of 30+ expert mini-trainings (with new ones almost every month!) from some of the most talented coaches, healers and strategists in the online business world—many of whom I’m honored to call friends.
*payment plans for $500/month available
What Else Sets This Mentorship Apart From The Rest?
Integrated Business + Clinical Curriculum
Building a thriving online practice requires the right business and clinical skills. But most mentors and coaches don’t blend the two. So, you’re stuck purchasing multiple programs and wondering how to piece it all together. I genuinely want you to succeed, which is why I’ve made The WELLth Academy as straight-forward, value-packed, and cohesive as possible.
Behind the Scenes Access
Keeping what I know a secret directly blocks my mission to shift the health paradigm and see every person on the planet healthy. That’s why I’m giving you the inside-scoop on every aspect of my business and virtual practice, including access to my systems, protocols, reports, client handouts, templates, and resources that you can use in your own practice.
Energetic Support
Not only do you have the opportunity to hop on group video calls multiple times per week to get customized, in-depth coaching when you need it, but you also have daily support in your community chat. Having a group of like-minded practitioners who GET you and will help keep you accountable every single week is truly priceless.
New-Paradigm Methods
All of the curriculum and coaching principles you’ll find inside this program are rooted in a new health paradigm that challenges everything you were taught about working within traditional healthcare. These methods move away from viewing servitude as service and instead prioritize YOUR wellness and freedom to create transformational results for your clients.
Is Your Vision Aligned With The WELLthy Woman Movement?
You’re a functional or holistically-minded practitioner...
- Naturopath
- Acupuncturist
- Nurse Practitioner
- Physician
- Chiropractor
- Seasoned Health Coach
- registered Nurse
- Physicians Assistant
- Dietitian
- Nutritionist
- Medical Doctor
- Osteopathic doctor
join us, if...
You're committed to taking consistent action (even when it feels messy)
You have basic clinical skills + a direction for your niche (we can work out the details together)
You can dedicate 4–6 hours/week to building a life + practice you LOVE
You aren't looking for a magic pill or overnight success
You want a structured, step-by-step path that can be customized to your vision
You're financially prepared to invest in your business
You are in acute financial stress + need to make fast cash like yesterday
You’re unsure whether you're committed to building or growing in the online space
You need therapeutic-level mindset work to make decisions or trust yourself
You want someone else to build your business, systems, or content
You aren’t willing to follow a structured process and prefer to skip steps, improvise, or resist frameworks
maybe not, if...
or similar profession and...
Do you feel the nudge to say “YES” to this support? Imagine what your life could be like in as little as 3 months if you take the leap…
What if you felt confident in the value you deliver to your clients? What if you had the freedom to work wherever the heck you want? What if you charged 10k for your signature program, and your clients were actually happy to make that investment? What if that turned into a waitlist of eager clients?
I believe in the unique magic you have to deliver. The missing ingredient is simply a belief in yourself and a willingness to take aligned action.
do you feel the nudge...
do you feel the nudge...
"I am happy that I trusted myself and trusted my heart, because thanks to that, I’m able to live the life I’ve always dreamed of.”
— MAR, health mentor
I’m able to live the life I’ve always dreamed of.
“Ultimately, I have the confidence to build a career I’ve been dreaming about for the last decade and the most detailed roadmap on how to make it happen (or keep happening, as I’ve already sold a package without officially launching). I would not be in this place without Michelle, her mentorship, and the incredible group of women who’ve shared in this journey.”
— MARSHA, NATUROPATHIC DOCTOR
I have the confidence to build a career I’ve been dreaming about
Michelle Rogers
Online Practice Mentor
I’m here to be the mentor I never had when opening my own online practice years ago. Looking back, I can now see that each part of my messy journey has prepared me perfectly for where I am today. With 13+ years of clinical & business experience, I now teach practitioners how to deliver highly-transformative client results, while living an abundant life of health + wealth for themselves. And, it lights me up like nothing else! ✨
Archetype: Philosopher
Meet Team WELLth
Michelle Rogers
Online Practice Mentor
I’m here to be the mentor I never had when opening my own online practice years ago. Looking back, I can now see that each part of my messy journey has prepared me perfectly for where I am today. With 13+ years of clinical & business experience, I now teach practitioners how to deliver highly-transformative client results, while living an abundant life of health + wealth for themselves. And, it lights me up like nothing else! ✨
Archetype: Philosopher
Meet Team WELLth
Dr. Elise Schroeder
Support Coach |
clinical expertise + functional labs
Dr. Elise is a naturopathic doctor, herbalist, functional lab expert and women’s health specialist with over 20 years experience. She is also a graduate of The WELLth Academy and has a thriving online practice. Dr. Elise hosts our clinical grand rounds and helps students work through client cases using our unique approach and methodology.
ARCHETYPE: peacemaker
Dr. Elise Schroeder
Support Coach |
clinical expertise + functional labs
Dr. Elise is a naturopathic doctor, herbalist, functional lab expert and women’s health specialist with over 20 years experience. She is also a graduate of The WELLth Academy and has a thriving online practice. Dr. Elise hosts our clinical grand rounds and helps students work through client cases using our unique approach and methodology.
ARCHETYPE: peacemaker
FAQs
In awakening to this new paradigm, you’re probably wondering…
Up-leveling your prices is scary! Who am I to be charging $2k...$6k... $10k+? Don’t I need another degree first? Or a few more years of experience under my belt?
Trust me, I’ve been there. But here’s the thing – this mentorship walks you through step-by-step how to create a high-value program (and a scalable offer) that gets *consistent* results for your ideal clients.
This is not about picking the highest price tag and blindly attaching it to your services. It’s about getting crystal clear on what your ideal client values, how you help them get there, and building a program around that. We do a ton of mindset work around this at the start of the mentorship!
Sometimes it feels like the ONLY successful online practitioners have thousands of followers on Instagram. But a big following does *not* equal big results, nor is it required.
That being said, you do need to market your services online, and we’ll cover the “how” in great detail inside The WELLth Academy. This program can take you from “I’ve never posted on social media in my life” to knowing how to confidently market your practice online.
If you’re like many others who’ve stepped inside the The WELLth Academy, this idea that YOU as a health practitioner can have total freedom in every area of your life is earth-shattering. So it makes sense that you’d be skeptical about whether or not this can actually work for you!
What I can tell you is that believing in yourself is half the battle. That’s why mindset work is an integral piece of this program. You get the step-by-step process to success. You get the tools. You get the systems. You get incredible support, from both myself and fellow wellness warriors. The rest is you, my friend!
I hear you! Whether you’re working within the traditional healthcare model or not, I know you’re extremely busy. So the thought of adding another “to-do” might feel daunting.
That’s why I’ve created this program to work for ANY schedule. If you can dedicate at least 2-4 hours a week to the materials, you can build a thriving virtual practice that will ultimately free up your time!
- Optional month-to-month membership for as long as you need support
- CATALYST Co-Creation for 1:1 support directly from Michelle
Feel free to reach out for more information about these opportunities!
Have another question we didn’t answer here?
Send a quick message to hello@wellthywoman.co.
Our team will get back to you ASAP!
Have another question we didn’t answer here?
Send a quick message to
hello@wellthywoman.co.
Our team will get back to you ASAP!
you could be next
Hear from more WELLthy practitioners who not only made their investment back, but created a thriving virtual practice they love.
Build a Business and Life You Love
A final note from Michelle
The truth is, I forged my own path.
I built a virtual health practice the hard way… with zero guidance or support, which led to lots of failure along the way (which is why I ALWAYS have at least one mentor or coach by my side nowadays!)
Now that I’m on the other side, not only am I committed to radical transparency and exceptional support, I am sharing everything I know to help other practitioners achieve the same success. While avoiding all the road bumps I did…
But I’ve also discovered an even greater mission:
To completely shift the health + wellness paradigm to one where practitioners have a freedom-filled practice and life they love, while their clients get life-changing results.
The change starts here, with you.
If you’re ready to join the new health paradigm, I promise that everything you need to succeed is waiting for you inside the The WELLth Academy.
- Michelle
