The WELLthy
CEO
You didn't build a practice to become a glorified employee. In 8 weeks, I'll help you build a profitable practice that finally takes care of you, with AI-powered systems, strategic frameworks, and the infrastructure to support your life, your energy, and your freedom.
10 spots only. Starts October 1, 2026. Pre-sale pricing: $3,500 (regular: $7,500)
You've built a practice. But you're still running it like an employee.
You know your craft. You've built something real. You have clients, you're making money, you're doing the work. But somewhere along the way, you became the bottleneck. Every system runs through you. Every decision waits on you. Every dollar depends on you showing up. You're not running a business. You're working a job you created for yourself.
- You're the one doing everything: marketing, delivering, selling, scheduling, tracking, troubleshooting, all of it
- Your revenue has a ceiling because it's tied directly to your time and energy
- You've outgrown the DIY phase but can't justify hiring a full team
- You avoid the CEO work (finances, strategy, systems) because it doesn't feel like "your thing"
- You know you need infrastructure but every tool you try adds complexity instead of clarity
- You're successful enough to keep going, but exhausted enough to wonder how long you can sustain it
What if your business actually supported the work you love instead of burying you under everything else? What if your marketing ran, your sales converted, your clients were retained, and your finances were tracked... all without you being the one doing every piece of it? So you could finally get back to the work that made you fall in love with this in the first place.
I am allowing myself to be and feel supported, which is great because my goals are way too big to achieve without help. I have officially graduated from needing to take on a patient for money. Saying yes to anything that is not my dream is a form of saying no to the dream.
You've built the foundation. Now build the business that supports it.
Maybe you've been through The WELLth Academy™, or maybe you've done the foundational work on your own. Either way, you're not starting from zero. You know who you serve. You've crafted your offers. You understand your messaging. You know how to show up, create content, and have a sales conversation that feels good.
The front end of your practice is working. People are finding you, saying yes, and getting results.
But behind the scenes? It's held together with duct tape and your sheer willpower. You're still the one doing every follow-up, tracking every payment, managing every client touchpoint, and running every system manually. The foundation is solid. Now it's time to build the infrastructure that lets you actually enjoy what you've created.
The WELLthy CEO is Part Two. This is where your practice stops depending on you for everything and starts working for you.
What if your practice had real infrastructure, so you could finally get back to the work that lights you up?
The WELLthy CEO is not a course. It's an 8-week intensive where I personally work alongside you to build the systems, infrastructure, and AI-powered operations that transform your practice into something that actually takes care of you the way you take care of everyone else. This is the perfect blend of direct human access to me: my knowledge as a clinician since 2012, my experience as a multi-seven-figure online business owner, and my expertise in AI, combined with proven frameworks and the power of AI to execute at a level that used to require a full team.
By the end, you'll have AI-powered systems handling eight core areas of your business: marketing and paid ads, sales automation, client delivery, retention and revenue optimization, scaling infrastructure, team and delegation, strategic planning, and full integration. Your practice becomes the container that supports your life, your energy, and your freedom to do the work you love.
You didn't become a practitioner to be a marketing department.
You became a practitioner to help people. To sit across from someone, hear their story, and use your training to change their life. That's your zone of genius. That's where your energy, your expertise, and your income grow.
But right now, most of your time goes to everything else. Writing content. Chasing potential clients. Updating spreadsheets. Formatting intake forms. Sending follow-up emails. It's the work around the work, and it's quietly draining the hours you could be spending with actual clients.
That's what AI changes. Not by replacing you, your clinical instincts, your empathy, your ability to read between the lines of what a client isn't saying. AI can't do that. But it can handle the systems that keep your practice running in the background so you're free to do what actually moves the needle: serving people and growing your income.
It's not about being "techy"
You don't need to understand how AI works under the hood. You just need to be open to using it. Think of it like your car. You don't need to know the engineering. You just need to know how to drive. I build the engine. You take the wheel.
It puts you back in your zone of genius
Every hour you spend on admin, content creation, or operations is an hour you're not spending with clients. AI handles the repetitive, time-consuming backend so you can focus on the work that made you fall in love with this profession in the first place. More client time means more impact. More impact means more income.
You're early. That matters.
Most practitioners in this space haven't even started thinking about AI yet. By the time they do, you'll already have a fully built infrastructure running your marketing, sales, operations, and finances. Getting set up now puts you leaps and bounds ahead of everyone who's still figuring out what ChatGPT is.
This is the future of practice ownership
The practitioners who thrive in the next five years won't be the ones working harder. They'll be the ones who built smarter infrastructure now. AI-powered systems don't just save you time today. They give you the capacity to grow, take on more clients, launch new offers, and scale your income without scaling your hours. This isn't optional anymore. It's the difference between surviving and building something that lasts.
AI doesn't replace the practitioner. It replaces the 137 other roles you've been playing, so you can finally just be the practitioner.
8 Weeks. Your Entire Practice Infrastructure.
Each week, we focus on one pillar of your practice. By the end of the week, that pillar is built, customized, and working. By Week 8, everything is connected.
Before we build anything, we need to see clearly. This week we assess where your business actually is: where your time goes, where revenue leaks, where the bottlenecks hide. Everything we build over the next seven weeks is based on what we uncover here.
- Complete the CEO Time and Revenue Audit to map exactly where your hours and dollars are going
- Identify the 3-5 highest-leverage changes that will create the biggest shift in your business
- Set your CEO vision: the business model, income targets, and lifestyle design you're building toward
With your audit complete and your blueprint in hand, we start building. First up: the engine that brings people to your door. This week we create AI-powered marketing systems and introduce paid advertising strategy to amplify the organic work you've already been doing.
- Build AI-powered content generation systems that produce on-brand marketing at scale
- Set up your content calendar, repurposing workflows, and distribution automation
- Map your paid ads strategy: audience targeting, budget frameworks, and campaign architecture
Now that your marketing is bringing people in, you need a system that moves them from interested to enrolled without it all depending on you. This week we build the pipeline that tracks, nurtures, and converts automatically.
- Build your automated sales pipeline: prospect capture, nurture sequences, and follow-up systems
- Create AI-powered enrollment workflows that warm, qualify, and convert potential clients
- Set up CRM tracking so you always know where every potential client stands
Your marketing attracts them. Your sales system enrolls them. Now we build what happens after they say yes. Delivery is where your clients experience your genius. Retention is where your revenue compounds. This week we build both.
- Build your AI-powered client onboarding and delivery infrastructure
- Design your continuity and retention strategy: maintenance programs, re-enrollment systems, and upsell pathways
- Create automated client touchpoints that deepen relationships and increase lifetime value
You now have a complete client-facing ecosystem: marketing, sales, delivery, and retention. Before we scale it, we need to make sure you can hold what's coming. This week is about building the internal capacity (energy, systems, mindset) to grow without breaking.
- Identify your bottlenecks: what's keeping your business dependent on you showing up for everything
- Design your sustainable growth rhythm: energy management, boundaries, and the CEO schedule
- Build the operational systems that let you step back without things falling apart
Now that you know where your bottlenecks are, the question becomes: what should you keep, and what should you hand off? This week you build your delegation strategy and your team, starting with AI.
- Map your delegation matrix: what only you can do vs. what AI or contractors should handle
- Build SOPs and handoff systems so work can be delegated without losing quality
- Design your micro-team strategy: when to use AI, when to hire, how to manage without becoming a people manager
Your systems are built. Your team is in place. Now you need a way to see everything at a glance and plan strategically. This week we build the dashboard and planning system that keeps your entire ecosystem running with clarity and intention.
- Build your personalized CEO dashboard: revenue, conversion rates, client retention, pipeline health, and key leading indicators
- Set up your quarterly planning framework: 90-day goals, review rhythms, and strategic decision-making systems
- CEO Protections: a framework for the legal, compliance, and business structure considerations every practice owner needs (with direct referrals to trusted professionals)
The final piece. This week we wire everything you've built over the past seven weeks into one cohesive, integrated infrastructure, and I build you a custom AI tool designed specifically for your niche.
- Integration: connect all eight weeks of systems into one cohesive practice infrastructure. Test workflows, fix gaps, make sure everything works together.
- Custom digital tool: I build one custom AI-powered tool or lead generator specifically for your niche and goals. This is yours to keep and use with your own clients or audience.
- CEO launch plan: your 90-day roadmap for what happens after the program. What to optimize, what to test, what to build next.
May was my most profitable, abundant month. I received nearly $26,000 in revenue! My accountant had to point it out in quickbooks during our consultation. We also started the Profit First Method for my business which feels structured and organized where the revenue gets allocated.
Built Around Your Schedule
No calls to schedule. No time zones to juggle. No rearranging your client calendar to make it work. This entire program runs through Telegram, so you get direct access to me on your own time. Here's what that looks like:
Your direct line to me for the full 8 weeks. Send questions, voice notes, screenshots, anything. I respond within 24 hours, Monday through Friday. I bring my clinical expertise, business frameworks, and AI tools together to build your systems. This is where the magic happens.
A shared Telegram space with all ten practitioners. Each week I drop the pillar training, framework breakdowns, and AI tool walkthroughs here. You learn from each other's questions, wins, and breakthroughs in real time.
Each week, a new pre-recorded training module drops in your group channel. Streamlined and efficient, these are designed to give you exactly what you need without eating your entire afternoon. Watch on your own schedule, within the week, and come ready to implement.
No scheduling conflicts. No missed calls. No waiting a full week for answers. Message when it works for you, get thoughtful responses from me, and move at the pace your life actually allows.
What's Included
8 weeks of direct, personal access to Michelle. Ask questions, send voice notes, get real-time guidance.
A shared Telegram space with all ten practitioners for community, accountability, and shared wins.
Each week, a new streamlined training module drops with the framework, strategy, and AI tool demos for that week's pillar. Watch on your own time and move forward with speed.
All AI tools, templates, frameworks, and systems built during the program. Yours to keep.
Custom AI-Powered Digital Tool
In Week 8, I personally build one custom AI tool specifically designed for your niche, audience, and goals. This could be a client-facing assessment, a lead magnet generator, a niche-specific calculator, a quiz, or any tool that serves your unique practice. This is yours to keep and use however you want. Estimated standalone value: $500-1,500.
Who This Is For
This is for you if...
- You already know what you do and who you serve
- You have an online practice (or are actively building one)
- You're spending more time on admin and marketing than on client work
- You want AI-powered systems that free up your time without sacrificing quality
- You're ready to invest 1-2 hours per week building alongside me
This is not for you if...
- You haven't decided what you do or who you serve yet
- You're looking for someone to do it all for you with zero input
- You're not open to using AI as part of your workflow
- You're not willing to show up and do the work
I turned down a client this week! Sounds like a weird thing to celebrate but what that tells me is that I'm being protective of my capacity and that I'm already booked enough to be selective about who I serve at this moment.
Do I Need to Be "Techy"?
No. I bring the strategy, the proven frameworks, and over a decade of experience building online wellness practices. AI amplifies everything. You learn to use what we build. If you can type a message and follow a step-by-step process, you have all the tech skills you need. And here's what most people won't tell you: the practitioners who start integrating AI into their practice now are going to be years ahead of those who wait.
What you need
- A Claude Pro or ChatGPT Plus subscription ($20/month)
- Google Workspace (Gmail, Sheets, Drive)
- Whatever platforms you already use for your practice
- A device you can type on and 1-2 hours per week
What you don't need
- Coding skills or technical background
- Experience with AI tools
- A VA, bookkeeper, or marketing team
- A perfect or finished practice
$18,000 in one day. I am struggling to integrate and feel what this feels like. Because it doesn't feel real. Beyond what it gives my family, it gives me LIFE and energy to give right back to my clients so I can help them from a place of fullness. I did not even know this was possible until this mentorship.
Pre-Sale Pricing
This is the founding round. Ten practitioners. Eight weeks. A complete business infrastructure built alongside someone who's done it. This is the most intimate, most hands-on, most underpriced version of this program that will ever exist. Starts October 1, 2026. In exchange, you help me refine the process with your feedback, and I build your entire practice infrastructure alongside you.
One-time investment. Payment plans available.
Regular price: $7,500
- Private 1:1 Telegram channel with Michelle for 8 weeks
- Group mastermind Telegram channel with all practitioners
- Weekly pillar trainings, frameworks, and AI tool demos
- All AI tools, templates, and systems built for you
- No calls to schedule. Work on your own time.
- BONUS: Custom AI-powered digital tool built for your niche
Buy now, pay later options available at checkout.
Meet Michelle
I'm trained as a naturopathic doctor and traditional Chinese medicine practitioner with a Bastyr University education. I spent years in clinical practice before taking my work online. But what makes this program different isn't just my clinical background. It's what happened after I made that leap.
When I first launched my online practice, I made zero dollars for seven months. Not a single client. I questioned everything. And then, one day, something shifted and I had a $20,000 day. That moment changed everything, not because of the money, but because it proved that the frameworks I'd been building actually worked. From there, I built a multi-seven-figure online business helping hundreds of practitioners do the same thing.
I've sat where you're sitting. I've been the one doing all of it: the marketing, the sales calls, the client delivery, the bookkeeping, the tech troubleshooting. I built my way out of that, and I brought everything I learned into this program. When you work with me inside The WELLthy CEO, you're getting direct access to someone who has been a clinician, a practitioner, and a multi-seven-figure online business owner. Not a business coach who read a book about it. Someone who lived it.
This isn't generic business advice from someone who's never treated a patient. This is practitioner-to-practitioner, built by someone who understands your world because I've lived it.
Frequently Asked
I'm honestly a little intimidated by AI. Is this for me?
Yes, and that's exactly why this program exists. You don't need to understand AI. You just need to be open to it. I do the building. You do the guiding. Your expertise, your clinical knowledge, your connection with clients... that's what AI can't replicate. What it can do is handle the marketing, operations, and admin that's been eating your time so you can get back to the work that actually grows your income: helping people.
What if I'm not tech-savvy at all?
That's the whole point. I bring the strategy, the frameworks, and the clinical business experience. AI brings the speed and scale. You show up, give me your input, and learn to use what we build together. If you can type a message and follow a process, you're good.
How much time do I need each week?
Plan for 1-2 hours per week. There are no calls to schedule. You consume the weekly training on your own time, message me through your private Telegram channel whenever you need guidance, and build at whatever pace your life allows.
What if I don't have an online practice yet?
The WELLthy CEO is designed for practitioners who already have the foundational pieces in place: your messaging, your offers, and at least some traction with clients. If you're still in the early stages of getting started, The WELLth Academy™ is the best place to begin. It gives you the strategy and skills to build your foundation, and then The WELLthy CEO builds the infrastructure on top of it.
What makes this different from a course?
You're not watching modules and hoping for the best. I'm building your actual practice systems alongside you, combining my proven frameworks from over a decade of clinical and online business experience with the power of AI. Every tool, template, and system is customized to your niche, your offers, and your goals. You leave with a working infrastructure, not a notebook full of ideas.
Why is the pre-sale price lower?
Because you're helping me build this. Your feedback, your questions, and your results directly shape the full version. You get the same (if not more) attention and customization at half the investment. After this round, the price goes to $7,500.
Do I get to keep everything we build?
Yes. Every tool, template, framework, system, and your custom digital tool are yours. No ongoing fees, no subscriptions to me. The only ongoing cost is your AI subscription ($20/month).
What if I fall behind one week?
There's nothing to miss. All trainings and materials stay available, and your private channel with me stays open for the full 8 weeks. Life happens. You catch up when you can, and I'm there when you're ready.
Will I actually get enough access to you without live calls?
More, actually. With live calls, you get me for a scheduled window and then you're on your own until next week. With Telegram, you have direct access to me throughout the entire 8 weeks. When a question comes up at 9pm on a Tuesday, you send it. You don't have to remember it for your next call. I respond thoughtfully, and we keep building. Most practitioners find this kind of access far more valuable than a scheduled hour.
What happens after the 8 weeks are over?
You keep everything we build. Every tool, template, framework, and system is yours. You'll also know how to use and update them on your own. The AI tools don't expire. Your infrastructure doesn't disappear. You walk away fully equipped to run your practice with everything in place.
I'm a [specific modality] practitioner. Is this applicable to me?
Yes. The WELLthy CEO is built for licensed and unlicensed health and wellness practitioners who are growing or scaling an online practice. Whether you're a naturopath, nutritionist, health coach, acupuncturist, chiropractor, somatic therapist, or any other modality, the frameworks and systems we build are customized to your practice, your audience, and your goals. If you help people with their health and wellbeing and you want a practice that runs like a real business, this is for you.
Is $3,500 really worth it?
Consider what you'd pay for a marketing strategist, a copywriter, an operations consultant, a bookkeeper setup, and a custom AI tool developer separately. That easily runs $10,000-15,000+. This program gives you all of that, built around your practice, for a fraction of the cost. And unlike hiring someone, you own everything and know how to maintain it yourself.
Can I pay in installments?
Yes. Payment plan options are available at checkout.
I continue to feel like I am in the flow and that this mentorship is the BEST decision. I've reordered my priorities. I'm ditching my perfectionist habits and am making better decisions consistently.
Your practice deserves a team.
Let's build one.
10 spots. 8 weeks. Starts October 1. While most practitioners are still figuring out what AI even does, you could have your entire practice infrastructure built and running. Proven frameworks, clinical wisdom, and AI working for you. This is the founding round, and it won't be offered at this price again.
Let's Build My PracticeBuy now, pay later options available.