Build the Online practice you would design if nobody told you how it "should" look
DOORS CLOSE APRIL 30TH UNTIL 2027
join the may 1st cohort
The 16-week LIVE mentorship for health & wellness practitioners who are done following someone else's generic blueprint and ready to build something designed to complement their unique strengths, lifestyle & vision.
STOP BUILDING SOMEONE ELSE'S VERSION OF SUCCESS.
You've been trying to build this thing for months (maybe years)...
You've watched the trainings. Bought the courses. Followed the content strategies that worked for everyone else.
Some months you're booked solid. Other months, crickets.
People engage with your content but don't ask about working together.
Discovery calls feel good but end with "I need to think about it."
You're getting seen, but you're not getting sought out.
So you assume you need:
- A bigger audience (more followers, better SEO, viral content)
- Better sales skills (so you can "close" more confidently)
- A launch strategy (because that's how it's supposed to work, right?)
But here's what's actually happening...
You're not needing more visibility.
You're needing magnetism.
When the right person lands on your page, reads your content, or gets on a call with you, they should already be halfway to "YES."
They should be thinking: "This is exactly what I need. Where do I sign?"
Instead, they're thinking: "This sounds interesting. Let me look around and see what else is out there."
That's not a content problem.
That's not a confidence problem.
It's a positioning problem.
And it's exactly what we fix inside The WELLth Academy.
After all the time, money, and heart you’ve invested in your profession, I know how frustrating it can feel...
Especially when you (and every other health practitioner you know) have either been…
1.
Trying to work within the conventional medical system + soul-crushing insurance paradigm
2.
Struggling to build a virtual health practice (without support) for months with little to no success
3.
Burned by other coaches or mentorship programs in the past that didn’t deliver on their promises
Hot tip... before you throw in the towel on your DREAM practice, let me assure you there is a proven way to do what you love + transform more lives. All while creating the freedom, flexibility, fulfillment & financial security you've been working towards.
from my own experience
Introducing The WELLth Model™
The 3-part framework I use with every practitioner who comes to me wanting "more clients", when what they actually need is a system that makes client enrollment predictable.
clarity. connection. conversion.
CLARITY: You'll position yourself so specifically that when someone needs what you do, you're the first name that comes to mind—not one option among many, but THE option. This is what makes inbound inquiries happen without you scrambling for visibility.
CONNECTION: You'll learn to communicate your value in a way that makes people stop scrolling, send you a DM, and ask "how do I work with you?" before you even pitch. This is what turns casual interest into committed clients.
CONVERSION: You'll design offers so perfectly matched to what your ideal clients need that "YES" becomes the obvious next step. Not because you're a great salesperson, but because you've built something people are actively looking for.
Here's what I know after mentoring over 1,000 practitioners...
The ones with consistent client flow aren't doing more.
They're not posting daily.
They're not running endless launches.
They're not networking like it's a second job.
They've just built a practice where the right clients can find them, recognize themselves, and say "YES" without hesitation.
When someone lands on their page, it's obvious it's for them.
When someone reads their content, they think "Holy shiz, are you in my brain?"
When someone gets on a call, they're already halfway to enrolled.
THAT'S positioning.
And it's exactly what this mentorship builds.
Same proven framework. Refined over 7+ years with hundreds of practitioners. Now with an AI integration layer that handles the heavy lifting and live weekly mentorship so we're building this together.
The exact support system that turns "I'm figuring this out on my own" into "I know exactly what to do next."
Here's How We Build Your Client Attraction System Together...
The Complete WELLth Model™ Framework (Lifetime Access)
The full training is waiting for you the day you join—laid out in the exact sequence I'd use if we were building your practice together from scratch.
No information overload. No "figure out what applies to you."
Just a clear path from "I think I want to work with this type of client" to "Here's my offer, here's how I talk about it, and here's how I enroll people who are ready to pay."
This isn't another branding course.
It's the step-by-step system for positioning yourself so the right clients recognize you as THE practitioner they've been looking for.
Live Group Coaching Calls (High-Touch Strategy Sessions)
This is where you bring your real work—your niche ideas, your offer drafts, your messaging questions, your "I don't know what to say on this sales call" moments—and get direct feedback you can implement immediately.
These aren't rah-rah motivation calls or surface-level Q&As where you're one of 50 people in a Zoom room.
We keep the group small on purpose.
You're not waiting in a queue. You're not getting generic advice.
You're getting the kind of focused, strategic input that actually moves your practice forward.
The difference between spinning for weeks and knowing exactly what to do next.
Private Community Chat (Daily Access to Michelle + The Group)
Still stuck on something at 9pm on a Tuesday? Can't make the live calls this week?
The private chat is where you get quick clarity on the practical, strategic questions that come up between sessions:
"Which email should I send first?"
"How do I say this without sounding salesy?"
"Is this niche too specific?"
"Someone asked about payment plans—what do I say?"
It's not a cheerleading squad (though we absolutely celebrate your wins).
It's a space for practitioners who think and move like you—grounded, skilled, and committed to building something real.
The kind of support that keeps you moving forward instead of spiraling in indecision.
(And honestly? The connections here often turn into collaborations, referrals, and long-term friendships. Just saying.)
join the may 1st cohort
And of course...
The best part!
Your Online Practice Tool Suite
Here's what used to happen...
You'd spend weeks trying to nail your niche and complete your market research calls.
Hours agonizing over offer pricing.
Days staring at a blank screen trying to write content that sounds like you.
I built tools that handle all of that.
Niche clarity. Offer design. Messaging. Pricing. Content strategy.
These AI tools give you a working draft in minutes instead of weeks.
These are not generic worksheets but intelligent tools that have been trained on my philosophy, frameworks, experience, wisdom and resources inside this program, so you can apply them to YOUR unique practice.
Some of these tools are available inside The WELLth Collective, but TWA students get exclusive tools that go deeper.
Plus the full curriculum that teaches you the WHY behind every output. So you're not just getting answers. You understand the thinking.
But here's what I'm most excited about...
Because the tools handle the foundational layer, when we get on a call together, I'm not helping you figure out the basics. That's done. We're going deep. Your specific practice. Your specific roadblocks.
The advanced, customized, nobody-else-can-give-you-this coaching.
You could use the tools on your own and make real progress. But if you want me in your corner, reading between the lines of your business and telling you exactly what to shift? That's what the Academy is for.
The tools do the heavy lifting. I do the work that only I can do.
JOIN THE MAY 1ST COHORT
👋 Hello, My Fellow PARADIGM-SHIFTER
I’m Michelle... multi-passionate entrepreneur, joy-seeker & magic maker... and I LOVE helping healers make MONEY.
I get it. Because I've been you.
Thirteen years ago, I was working my a$$ off in clinical practice, helping people transform their health and barely scraping by financially.
I knew I was good at what I did. My clients got incredible results.
But I was stuck in the hourly-rate hamster wheel, trading time for money, and wondering how the holy heck I was supposed to scale this thing without working myself into the ground.
So I decided to move my practice online.
And promptly struggled for seven months with zero income.
(I'm talking working for Rover.com to pay my bills. Not exactly the freedom-filled practice I'd envisioned.)
But once I figured out the foundations — the positioning, the messaging, the offer structure that actually converted — everything shifted.
I crossed six figures within six months.
Not because I worked harder (I actually worked less).
But because I finally understood what made people say "YES".
I was exhausted, depleted, and massively undervalued.
Fast forward several years (+ another brick-and-mortar practice) to 2018 when I finally shifted into the online space.
And here's what I realized...
The practitioners who build thriving online practices aren't the ones with the biggest audiences, the fanciest websites, or the most certifications.
They're the ones who know exactly who they're for, what they're solving, and how to communicate value in a way that makes the right people raise their hand immediately.
That's what I teach now.
I've never taught the way everyone else teaches. That hasn't changed.
What has changed is what I can now put in your hands.
The same proven frameworks that have worked for 7+ years, now with AI tools that handle the busywork and live mentorship so I can actually be in it with you.
That's what v2.0 is. Everything that's always worked, plus the layer I wish I could have offered from the start.
Which is exactly why I created this container
“This program is literally one of the best investments I’ve ever made in my business because it’s so personalized. The whole program has been transformative for myself + my business. This is a no brainer. I made my money back in the first week of announcing my program was available.”
— Sarah, FUNCTIONAL DIETICIAN
i made my money back in the first week of announcing my program
“I have 5 clients signed for my new program totaling around 25k profit and I can’t even wrap my brain around it. 10 strategy sessions booked over the next 2 weeks! SO grateful!”
— christina, functional nutritionist
i have 5 clients signed for my new program totaling around 25k
Inside the WELLth Academy,
You'll Become the Practitioner With…
DAILY INQUIRIES instead of wondering where your next client will come from
When your positioning is dialed in, people reach out asking "how do I work with you?" before you even mention your offer. No more posting daily hoping someone notices. No more awkward cold outreach. Just qualified leads who are already convinced you're the right fit.
Waitlists instead of feast-or-famine months
Build a practice so known for ONE specific transformation that demand exceeds your availability. Not because you're "marketing better," but because you've positioned yourself as irreplaceable for a specific outcome.
Sales calls that feel like formalities, not pitches
When your messaging does the heavy lifting, discovery calls aren't about convincing anyone. They're about logistics. Your ideal clients show up already sold, ready to start, asking when they can get going.
Referrals that happen naturally without you asking
When you're known for a specific result, word-of-mouth becomes your main lead source. Clients tell their friends. Past clients send people your way. You become the name that comes up first when someone needs what you do.
Content that converts to revenue, not just engagement
Stop creating content that gets likes but doesn't book clients. Learn to communicate value in a way that makes people stop scrolling and start reaching out—without sounding salesy or giving everything away for free.
with a community of women like you...
BONUS CLINICAL: Up-level Your Skillset With My Signature Functional Lab Modules
I truly believe getting reliable client results is the key to a sustainable practice. Transformative results = a beautiful flow of clients coming through your virtual door. That’s why we don’t skip out on quality clinical mentorship and support.
When you jump inside the program, you’ll get instant access to 6 bonus functional lab analysis trainings:
- Functional Gut Health with the GI MAP
- Functional Food Sensitivities with the MRT
- Functional Organic Acids with the Organix
- Functional Sex Hormones + Adrenals with the DUTCH Plus
- Functional Blood Chemistry Analysis
- Functional Genomics with the DNA 360 Report
when the texts roll in...
"What?! IS this REAL??"
“2 past clients are seriously interested in beta testing my yet to come 6-month program! AND they KNOW the price. AND there were NO objections… What?!! IS this REAL??”
DIMPI, Naturopathic dr.
"I am SHOOK..."
“I am SHOOK after calculating I have hit right about 50k in 4 months since launching my program. INSANE!”
CHRISTINA, NUTRITIONIST
"A lot of people hold their practices + protocols so tightly, but this program was just like ‘here it is!’
They say successful people always leave a trail, and Michelle was so open about what her trail specifically was. It seems like a lot of people hold their practices and protocols so tightly, but this [program] was just like “here it is!” “what do you need?” “how can I support you?” “how can we all support each other?”
sarah
loved the transparency
This is what happens when you apply The WELLth Model...
“It feels like she’s truly sharing all of her secrets.
As soon as the mentorship began, I knew immediately I had found what I was looking for. It’s not cheerleading, or broad support, or generalized examples on how to start and grow a practice. It’s a specific step-by-step guide to transition, expand, and thrive outside of our professional ‘box’. "
marsha
knew immediately
What Else Sets This Mentorship Apart From The Rest?
Integrated Business + Clinical Curriculum
Building a thriving online practice requires the right business and clinical skills. But most mentors and coaches don’t blend the two. So, you’re stuck purchasing multiple programs and wondering how to piece it all together. I genuinely want you to succeed, which is why I’ve made The WELLth Academy as straight-forward, value-packed, and cohesive as possible.
Behind the Scenes Access
Keeping what I know a secret directly blocks my mission to shift the health paradigm and see every person on the planet healthy. That’s why I’m giving you the inside-scoop on every aspect of my business and virtual practice, including access to my systems, protocols, reports, client handouts, templates, and resources that you can use in your own practice.
Intentional AI-Integration
Every module includes AI tools built around the frameworks you're learning. Not generic ChatGPT prompts. Purpose-built tools that handle niche research, offer architecture, content creation, and more. You're not just learning how to build a practice. You're actually building it, in real time, with tools that would have taken you weeks to do manually. This is what it looks like when you stop doing everything the hard way because someone told you that's how it's supposed to be done.
New-Paradigm Methods
All of the curriculum and coaching principles you’ll find inside this program are rooted in a new health paradigm that challenges everything you were taught about working within traditional healthcare. These methods move away from viewing servitude as service and instead prioritize YOUR wellness and freedom to create transformational results for your clients.
The WELLth Academy
*12 monthly installments, or 15% off if paid in full
16-week live cohort starting may 1st
$497/mo* USd
personalized support with INTENTIONAL ai integration
Weekly live coaching calls with Michelle (~3/month)
Full AI Tool Suite including TWA-exclusive tools
Private cohort community
Bonus Clinical Vault (optional)
Session recordings
Personalized next-steps growth plan
Doors close April 30th until 2027.
verson 2.0
Who this is for (and who it's not)
This mentorship is for you if you're a functional or holistically-minded practitioner:
- Naturopath
- Acupuncturist
- Nurse Practitioner
- Physician
- Chiropractor
- Seasoned Health Coach
- registered Nurse
- Physicians Assistant
- Dietitian
- Nutritionist
- Medical Doctor
- Osteopathic doctor
you're ready to...
Stop guessing what to say and build messaging that attracts the right clients consistently
Follow a structured process (not skip steps or "just wing it")
Invest 4–6 hours/week into building a client attraction system that works
Trust the framework (even if it's different from what you've tried before)
You're in acute financial crisis and need money within 30 days (this builds sustainable client flow, not overnight revenue)
You're unsure whether you actually want to build an online practice (I need you committed, not curious)
You need therapeutic-level mindset coaching to make decisions (I'm a mentor, not a therapist)
You want someone else to build your business for you (I'll guide you, but you're doing the work)
You resist structure and prefer to improvise (this mentorship has a proven process, and it works when you follow it)
maybe not for you if...
or similar profession and...
you already have...
Clinical expertise that gets results (you're not new to practice—you just need clients to come to YOU)
Financial stability to invest in your business (this isn't a "make fast cash in 30 days" program, though many practitioners enroll clients quickly)
A real commitment to building online (not "I'll try this and see if it works")
Do you feel the nudge to say "YES" to this support?
Imagine what your practice could look like in 90 days if you stopped guessing and started building with intention.
What if you felt confident in the value you deliver?
What if you had the freedom to work wherever you want?
What if you charged $10k for your signature program, and your clients were happy to invest at that level?
What if that turned into a waitlist?
The missing ingredient isn't another tactic, another course, or another "proven strategy."
It's belief in yourself. A willingness to take aligned action. And a mentor who's already been where you want to go.
I believe in the unique magic you have to deliver.
The change starts here. With you.
Nobody's going to build this for you, but you don't have to build it alone.
Cohort starts May 1st. Doors close April 30th until 2027.
do you feel the nudge...
do you feel the nudge...
"I am happy that I trusted myself and trusted my heart, because thanks to that, I’m able to live the life I’ve always dreamed of.”
— MAR, health mentor
I’m able to live the life I’ve always dreamed of.
“Ultimately, I have the confidence to build a career I’ve been dreaming about for the last decade and the most detailed roadmap on how to make it happen (or keep happening, as I’ve already sold a package without officially launching). I would not be in this place without Michelle, her mentorship, and the incredible group of women who’ve shared in this journey.”
— MARSHA, NATUROPATHIC DOCTOR
I have the confidence to build a career I’ve been dreaming about
FAQs
In awakening to this new paradigm, you’re probably wondering…
The core frameworks you know and love are all still here. They've always worked and that hasn't changed.
What's new is an intentional layer of integrated AI tools that accelerate your implementation, a live cohort format so everyone builds together, and weekly mentorship calls.
Yes. (And honestly, this might be an advantage.)
Most practitioners with big audiences are still struggling to convert because they've been focused on visibility instead of clarity.
You don't need thousands of followers to enroll committed clients. You need a clear message, a strong offer, and the ability to have conversations with the right people.
We'll show you how to do that, even if you're starting from scratch.
Fair question.
Here's what I know after teaching 1,000+ practitioners: this framework works when you work it.
If you show up, follow the process, ask questions, and implement what we're teaching (instead of skipping steps or trying to "customize" it before you've even tested the foundation), you'll see results.
The practitioners who don't succeed are the ones who join, consume the content, but never actually do anything with it. (You know the ones.)
If you're committed to taking action — even when it's uncomfortable — this will work for you.
You keep lifetime access to all educational modules, the AI tools, and your resources. The curriculum is yours forever.
If you want ongoing support after the cohort ends, The WELLth Collective is there for you with monthly group calls, chat support, and a community of practitioners on the same path.
And when you're ready to go deeper (backend systems, automation, scaling operations, stepping fully into the CEO role), The WELLthy CEO, hosted twice a year, is the natural next step. Most graduates know exactly when they're ready for it.
The Academy is 16 weeks of me, in your corner, building your practice with you from the ground up. You get the full curriculum (lifetime access), exclusive AI tools that go deeper, weekly live coaching where I'm in your business with you, and a cohort of practitioners all starting at the same place. This is the intensive. The foundation. The container where everything gets built.
If you're not sure which is right for you, email hello@wellthywoman.co and we'll figure it out together.
Have another question we didn’t answer here?
Send a quick message to hello@wellthywoman.co.
Our team will get back to you ASAP!
Have another question we didn’t answer here?
Send a quick message to
hello@wellthywoman.co.
Our team will get back to you ASAP!
you could be next
Hear from more WELLthy practitioners who not only made their investment back, but created a thriving virtual practice they love.
Build a Business and Life You Love
A final note from Michelle
The truth is, I forged my own path.
I built a virtual health practice the hard way… with zero guidance or support, which led to lots of failure along the way (which is why I ALWAYS have at least one mentor or coach by my side nowadays!)
Now that I’m on the other side, not only am I committed to radical transparency and exceptional support, I am sharing everything I know to help other practitioners achieve the same success. While avoiding all the road bumps I did…
But I’ve also discovered an even greater mission:
To completely shift the health + wellness paradigm to one where practitioners have a freedom-filled practice and life they love, while their clients get life-changing results.
The change starts here, with you.
Let's build the practice you'd design if nobody told you how it should look.
Cohort starts May 1st. I'd love to be in it with you.
- Michelle
