Turn your healing Expertise into a Highly-Profitable ONLINE practice
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Snag the exact framework hundreds of practitioners have used to attract committed, ready-to-invest clients without a massive audience, endless content, or slashing prices to get clients to say "YES"
Introducing The WELLth Model™
The 3-part practitioner framework that makes your online practice profitable, recognizable, and built with intention.
clarity. connection. conversion.
CLARITY: Become unmistakable. You will define exactly who you help, the problem you solve & the method only you can deliver, so every decision you make is faster, cleaner, and rooted in your core.
CONNECTION: Learn to speak to your ideal clients with the kind of confidence & resonance that makes them feel seen instantly, without over-explaining, over-teaching, or spending hours creating content, so they're asking how to pay before they even hop on a call.
CONVERSION: Build offers so aligned, structured & outcome-driven that your ideal clients say “YES” on the spot, without persuasion or pressure, just a clean match between their needs and your expertise.
This is the model practitioners wish they had before spending months piecing things together.
It’s the structure that collapses time, removes distractions, and finally gives you a practice that matches the level of skill and intention you already bring to your work.
NOTE: This container is for practitioners who value efficiency and results. Give me about 4 focused hours a week for the next few months, and I’ll help you build a multi–six figure online practice you can run in just 10 hours a week.
A comprehensive, practitioner-built framework with the tools, structure, and strategic support you need, so you move faster, implement with ease, and see results that actually stick.
Access The Type Of Support That Helps You Breakthrough Faster...
Instant Access + Strategic Layout
You get full access to the curriculum as soon as you join, laid out in a sequence that mirrors the way a real online practice is built. Each module connects to the next, helping you make smart, aligned decisions without spinning in five directions. It’s a clear, grounded path that makes your next steps obvious.
LIVE Open Office Hours
Think of these sessions as focused, high-level support in real time. Bring your niche ideas, offer drafts, messaging questions, system choices — anything you’re working through — and get direct input you can apply immediately. It’s intimate, practical guidance that speeds up your progress and refines your work on the spot.
24/7 Chat Community
Can't make the calls, no worries! Inside the private chat, you’re surrounded by practitioners who think and move like you — grounded, skilled, and committed to building something meaningful. It’s a space for quick questions, clarity boosts, idea exchange, and real support from people who understand this transition. The connections here often evolve into collaborations, referrals, and long-term relationships.
you read my mind. I'm in!
And of course...
The best part!
1-on-1 Targeted Coaching
You get two private support days (voice/text) where you can send questions, ideas, drafts, or decisions as they come up, and receive personalized guidance without scheduling a call or rearranging your week.
Use these days to refine your niche, tighten your offer, clarify your next move, or get breakthrough faster. It’s focused, high-leverage support that accelerates your progress because you’re getting precision feedback from someone who has guided hundreds of practitioners through this exact transition.
I NEED THIS! I'M IN!
After all the time, money, and heart you’ve invested in your profession, I know how frustrating it can feel...
Especially when you (and every other health practitioner you know) have either been…
1.
Trying to work within the conventional medical system + soul-crushing insurance paradigm
2.
Struggling to build a virtual health practice (without support) for months with little to no success
3.
Burned by other coaches or mentorship programs in the past that didn’t deliver on their promises
Hot tip... before you throw in the towel on your DREAM practice, let me assure you there is a proven way to do what you love + transform more lives. All while creating the freedom, flexibility, fulfillment & financial security you've been working towards.
from my own experience
👋 Hi, My Fellow PARADIGM-SHIFTER
I’m Michelle... multi-passionate entrepreneur, joy-seeker & magic maker... and I LOVE helping healers make MONEY.
I also have a background in Naturopathic Medicine, Traditional Chinese Medicine & Functional Diagnostic Nutrition. BUT, my purpose & passion now is operating as a Functional Health Mentor & Online Practice Coach who’s helped hundreds of health and wellness practitioners work towards growing their online practice to 6-figures and beyond – using a proven step-by-step roadmap (but more on that in a minute…)
Back in 2012, when I opened my first brick-and-mortar practice, I was a Primary Care Provider (PCP), trying my best to make things work within the insurance paradigm.
I had over 200 patients, none of whom I was able to give the time and energy they truly deserved. And because the people who came to see me didn’t have much skin in the game (the total investment being their 30-minute visit and $15 co-pay) they weren’t getting great results.
What were *we* getting out of this? It was a LOSE-LOSE situation.
I was exhausted, depleted, and massively undervalued.
Fast forward several years (+ another brick-and-mortar practice) to 2018 when I finally shifted into the online space.
I realized that by moving my practice online and breaking out of the conventional model, I had the freedom to work from anywhere and help whoever I wanted.
Offering comprehensive online programs (rather than hourly rates) gave me the freedom to scale my income and make the greatest impact.
I was dedicated to creating a thriving online practice, and within 6-months, I crossed the 6-figure mark — for the first time, my "work" felt truly aligned with my values and beliefs.
But I definitely didn’t take the easy route!
If only I’d had a mentor, someone who was already where I wanted to be, to give me a clear plan, I could have collapsed time, streamlined my success, and probably cut my failures in half...
Which is exactly why I created the…
“This program is literally one of the best investments I’ve ever made in my business because it’s so personalized. The whole program has been transformative for myself + my business. This is a no brainer. I made my money back in the first week of announcing my program was available.”
— Sarah, FUNCTIONAL DIETICIAN
i made my money back in the first week of announcing my program
“I have 5 clients signed for my new program totaling around 25k profit and I can’t even wrap my brain around it. 10 strategy sessions booked over the next 2 weeks! SO grateful!”
— christina, functional nutritionist
i have 5 clients signed for my new program totaling around 25k
Inside the WELLth Academy,
You'll Become the Practitioner With…
Work-life integration
Say goodbye to working overtime and reclaim your weekends (and even weekdays!) to attend social events, spend quality time with loved ones, and indulge in self-care activities.
financial security
Unlock the potential to earn more while working fewer hours. Build a thriving online practice that provides security, stability, and consistent income, allowing you to live a life of abundance and financial peace.
flexibility + freedom
Embrace the freedom to work from anywhere, whether it's a cozy home office, a serene coffee shop, or while traveling the world. Enjoy the flexibility to set your own schedule and design a practice that fits seamlessly into your desired lifestyle.
Rediscover your passion
Deepen your impact by reaching a broader audience with your expertise and guidance. Expand your client base beyond geographical limitations and make a difference in the lives of people seeking your holistic approach to health and wellness.
Feel More confident
Feel more confident as a health practitioner and business owner. Empowerment comes not only from knowledge, but from having the right tools, processes, and support systems.
with a community of women like you...
The WELLth Model Is Your Simple 3-Step Blueprint to A New Way Of Practicing
Become the practitioner who attracts the right clients before you ever sell.
- the positioning decisions that make the right clients recognize themselves immediately
- how high-earning practitioners simplify their expertise into something people actually buy
- the internal logic behind a clean, sellable niche (not one built on passion alone)
- the structure underneath an online practice that converts instead of confuses
- how to stop leaking energy into offers, ideas, or audiences that won’t pay
- the way I think about business foundations when the goal is income, not just impact
become the practitioner who...
- knows exactly who they help and who they don’t
- can clearly explain their work without rambling or over-educating
- understands how real online practices actually run behind the scenes
- makes decisions like a CEO instead of reacting like a freelancer
become the practitioner who...
become the practitioner who...
Become the practitioner people want to pay, even without an audience.
- the messaging patterns that attract ready-to-invest clients (even without an audience)
- how to communicate value without over-educating, proving, or giving your work away
- what actually builds trust fast — and what quietly repels the right people
- how premium positioning is created through language, not volume
- the difference between content that “performs” and messaging that converts
- how to say less, market less, and still generate more interest
become the practitioner who...
- has a clear, compelling signature offer
- attracts clients who are ready, aligned, and invested
- knows exactly what to say (and what to stop saying)
- has a simple, repeatable way to market without forcing consistency
Become the practitioner whose offers get a clean, confident “YES.”
- how I design offers that sell without pressure or persuasion
- the decision-making behind clean, grounded enrollment conversations
- how objections are handled in a way that increases trust
- the structures that allow income to grow without more time or emotional labor
- how to raise rates without spiraling or over-justifying
- what actually turns a practice into a business that can hold more money
become the practitioner who...
- sells in a way that feels ethical, calm, and aligned
- has offers that convert without constant effort
- understands how to scale without becoming the bottleneck
- feels grounded receiving more — money, clients, impact
BONUS CLINICAL: Up-level Your Skillset With My Signature Functional Lab Modules
I truly believe getting reliable client results is the key to a sustainable practice. Transformative results = a beautiful flow of clients coming through your virtual door. That’s why we don’t skip out on quality clinical mentorship and support.
When you jump inside the program, you’ll get instant access to 6 bonus functional lab analysis trainings:
- Functional Gut Health with the GI MAP
- Functional Food Sensitivities with the MRT
- Functional Organic Acids with the Organix
- Functional Sex Hormones + Adrenals with the DUTCH Plus
- Functional Blood Chemistry Analysis
- Functional Genomics with the DNA 360 Report
After Working Through these Clinical Modules, You Will...
Master functional lab interpretation and analysis, so you can level-up your value, confidently increase your rates, and get reliable results
Know how to create customized protocols for your clients, based on functional lab results AND the human sitting in front of you, so you never second-guess yourself again
Have access to my protocols, client handouts, and form templates, so you have ready-to-use resources for your practice
Understand how to create a high-ticket program that incorporates functional labs, so you can get reliable results and charge what you’re worth
Get online access to ordering functional lab tests, so you’re ready to put what you learn into action right away
when the texts roll in...
"What?! IS this REAL??"
“2 past clients are seriously interested in beta testing my yet to come 6-month program! AND they KNOW the price. AND there were NO objections… What?!! IS this REAL??”
DIMPI, Naturopathic dr.
"I am SHOOK..."
“I am SHOOK after calculating I have hit right about 50k in 4 months since launching my program. INSANE!”
CHRISTINA, NUTRITIONIST
"A lot of people hold their practices + protocols so tightly, but this program was just like ‘here it is!’
They say successful people always leave a trail, and Michelle was so open about what her trail specifically was. It seems like a lot of people hold their practices and protocols so tightly, but this [program] was just like “here it is!” “what do you need?” “how can I support you?” “how can we all support each other?”
sarah
loved the transparency
This is what happens when you apply The WELLth Model...
“It feels like she’s truly sharing all of her secrets.
As soon as the mentorship began, I knew immediately I had found what I was looking for. It’s not cheerleading, or broad support, or generalized examples on how to start and grow a practice. It’s a specific step-by-step guide to transition, expand, and thrive outside of our professional ‘box’. "
marsha
knew immediately
What Else Sets This Mentorship Apart From The Rest?
Integrated Business + Clinical Curriculum
Building a thriving online practice requires the right business and clinical skills. But most mentors and coaches don’t blend the two. So, you’re stuck purchasing multiple programs and wondering how to piece it all together. I genuinely want you to succeed, which is why I’ve made The WELLth Academy as straight-forward, value-packed, and cohesive as possible.
Behind the Scenes Access
Keeping what I know a secret directly blocks my mission to shift the health paradigm and see every person on the planet healthy. That’s why I’m giving you the inside-scoop on every aspect of my business and virtual practice, including access to my systems, protocols, reports, client handouts, templates, and resources that you can use in your own practice.
Energetic Support
Not only do you have the opportunity to hop on group video calls multiple times per week to get customized, in-depth coaching when you need it, but you also have daily support in your community chat. Having a group of like-minded practitioners who GET you and will help keep you accountable every single week is truly priceless.
New-Paradigm Methods
All of the curriculum and coaching principles you’ll find inside this program are rooted in a new health paradigm that challenges everything you were taught about working within traditional healthcare. These methods move away from viewing servitude as service and instead prioritize YOUR wellness and freedom to create transformational results for your clients.
what kind of health practitioner is the wELLth academy for?
If you're a functional or holistically-minded practitioner...
- Naturopath
- Acupuncturist
- Nurse Practitioner
- Physician
- Chiropractor
- Seasoned Health Coach
- registered Nurse
- Physicians Assistant
- Dietitian
- Nutritionist
- Medical Doctor
- Osteopathic doctor
join us, if...
You're committed to taking consistent action (even when it feels messy)
You have basic clinical skills + a direction for your niche (we can work out the details together)
You can dedicate 4–6 hours/week to building a life + practice you LOVE
You aren't looking for a magic pill or overnight success
You want a structured, step-by-step path that can be customized to your vision
You're financially prepared to invest in your business
You are in acute financial stress + need to make fast cash like yesterday
You’re unsure whether you're committed to building or growing in the online space
You need therapeutic-level mindset work to make decisions or trust yourself
You want someone else to build your business, systems, or content
You aren’t willing to follow a structured process and prefer to skip steps, improvise, or resist frameworks
maybe not, if...
or similar profession and...
Do you feel the nudge to say “YES” to this support? Imagine what your life could be like in as little as 3 months if you take the leap…
What if you felt confident in the value you deliver to your clients? What if you had the freedom to work wherever the heck you want? What if you charged 10k for your signature program, and your clients were actually happy to make that investment? What if that turned into a waitlist of eager clients?
I believe in the unique magic you have to deliver. The missing ingredient is simply a belief in yourself and a willingness to take aligned action.
do you feel the nudge...
do you feel the nudge...
"I am happy that I trusted myself and trusted my heart, because thanks to that, I’m able to live the life I’ve always dreamed of.”
— MAR, health mentor
I’m able to live the life I’ve always dreamed of.
“Ultimately, I have the confidence to build a career I’ve been dreaming about for the last decade and the most detailed roadmap on how to make it happen (or keep happening, as I’ve already sold a package without officially launching). I would not be in this place without Michelle, her mentorship, and the incredible group of women who’ve shared in this journey.”
— MARSHA, NATUROPATHIC DOCTOR
I have the confidence to build a career I’ve been dreaming about
Michelle Rogers
Online Practice Mentor
I’m here to be the mentor I never had when opening my own online practice years ago. Looking back, I can now see that each part of my messy journey has prepared me perfectly for where I am today. With 13+ years of clinical & business experience, I now teach practitioners how to deliver highly-transformative client results, while living an abundant life of health + wealth for themselves. And, it lights me up like nothing else! ✨
Archetype: Philosopher
Meet Team WELLth
Michelle Rogers
Online Practice Mentor
I’m here to be the mentor I never had when opening my own online practice years ago. Looking back, I can now see that each part of my messy journey has prepared me perfectly for where I am today. With 13+ years of clinical & business experience, I now teach practitioners how to deliver highly-transformative client results, while living an abundant life of health + wealth for themselves. And, it lights me up like nothing else! ✨
Archetype: Philosopher
Meet Team WELLth
Anya Rampersad
Support Coach | systems
Anya is a Function Health Practitioner, Clinical Nutritionist, and The WELLth Academy alum whose passions include helping women achieve optimal health and supporting practitioners with their online practices.
ARCHETYPE: philosopher
Carla Romeo
Support Coach | somatics
Carla is a Somatic Coach, Functional Nutritionist, Health Coach, and The WELLth Academy alum with a passion for holding space for her clients, and for practitioners within the The WELLTh Academy.
ARCHETYPE: wizard
Dr. Elise Schroeder
Support Coach | functional labs
Dr. Elise is a naturopathic doctor, herbalist, functional lab expert and women’s health specialist. She is a graduate of Michelle Rogers' The WELLth Academy Mentorship and has a thriving online practice.
ARCHETYPE: peacemaker
FAQs
In awakening to this new paradigm, you’re probably wondering…
Up-leveling your prices is scary! Who am I to be charging $2k...$6k... $10k+? Don’t I need another degree first? Or a few more years of experience under my belt?
Trust me, I’ve been there. But here’s the thing – this mentorship walks you through step-by-step how to create a high-value program (and a scalable offer) that gets *consistent* results for your ideal clients.
This is not about picking the highest price tag and blindly attaching it to your services. It’s about getting crystal clear on what your ideal client values, how you help them get there, and building a program around that. We do a ton of mindset work around this at the start of the mentorship!
Sometimes it feels like the ONLY successful online practitioners have thousands of followers on Instagram. But a big following does *not* equal big results, nor is it required.
That being said, you do need to market your services online, and we’ll cover the “how” in great detail inside The WELLth Academy. This program can take you from “I’ve never posted on social media in my life” to knowing how to confidently market your practice online.
If you’re like many others who’ve stepped inside the The WELLth Academy, this idea that YOU as a health practitioner can have total freedom in every area of your life is earth-shattering. So it makes sense that you’d be skeptical about whether or not this can actually work for you!
What I can tell you is that believing in yourself is half the battle. That’s why mindset work is an integral piece of this program. You get the step-by-step process to success. You get the tools. You get the systems. You get incredible support, from both myself and fellow wellness warriors. The rest is you, my friend!
I hear you! Whether you’re working within the traditional healthcare model or not, I know you’re extremely busy. So the thought of adding another “to-do” might feel daunting.
That’s why I’ve created this program to work for ANY schedule. If you can dedicate at least 2-4 hours a week to the materials, you can build a thriving virtual practice that will ultimately free up your time!
- Optional month-to-month membership for as long as you need support
- CATALYST Co-Creation for 1:1 support directly from Michelle
Feel free to reach out for more information about these opportunities!
Have another question we didn’t answer here?
Send a quick message to hello@wellthywoman.co.
Our team will get back to you ASAP!
Have another question we didn’t answer here?
Send a quick message to
hello@wellthywoman.co.
Our team will get back to you ASAP!
you could be next
Hear from more WELLthy practitioners who not only made their investment back, but created a thriving virtual practice they love.
Build a Business and Life You Love
A final note from Michelle
The truth is, I forged my own path.
I built a virtual health practice the hard way… with zero guidance or support, which led to lots of failure along the way (which is why I ALWAYS have at least one mentor or coach by my side nowadays!)
Now that I’m on the other side, not only am I committed to radical transparency and exceptional support, I am sharing everything I know to help other practitioners achieve the same success. While avoiding all the road bumps I did…
But I’ve also discovered an even greater mission:
To completely shift the health + wellness paradigm to one where practitioners have a freedom-filled practice and life they love, while their clients get life-changing results.
The change starts here, with you.
If you’re ready to join the new health paradigm, I promise that everything you need to succeed is waiting for you inside the The WELLth Academy.
- Michelle
