Estimated Read Time: 8 minutes
If you’ve been asking yourself what platform you “should” be on to get clients, or which strategy will finally make your marketing work, you’re probably wondering how to improve your marketing message without becoming louder, salesier, or more performative. Most health practitioners entering the online space go through some version of the same cycle: you try posting more, you test different content styles, you consider running webinars, you watch what other people are doing, and you still feel like you’re getting either crickets or inconsistent traction. More often, it’s that your message isn’t quite landing where your audience actually is.
This distinction is something psychology-based marketing expert Jacqueline Yvette, creator of the Neuro Marketing Method, is known for. After more than a decade helping online entrepreneurs clarify their messaging and scale with integrity, her work highlights that stressing about the platform is often a waste of time. The thing that really determines whether any strategy works is the same thing across the board…the clarity and resonance of the message.
In other words, your marketing doesn’t become consistent because you finally pick the “right” social channel. It becomes consistent when your message lands so specifically with the right people that they feel it immediately. So when your message mirrors your audience’s internal decision-making, the crickets stop.
Why the “Best Platform” Question Keeps Leading People in Circles
Jacqueline shared a story that will sound familiar to anyone who’s tried to build an online practice: she spent years trying to figure out whether YouTube was the answer, whether she needed an email list, whether she should run webinars, build funnels, host summits, or obsess over the perfect website. She wasn’t only doing this for herself; she was consulting for larger organizations and trying to understand what makes marketing work consistently across different industries.
What she found is that the people who get results aren’t winning because they discovered a secret platform. They’re winning because they’ve become very clear about how to communicate what they do, who they help, and what outcome they create. When that clarity is present, the same strategy that fails for one business can work beautifully for another, even if they’re using the exact same tools. That’s why you can see two practitioners doing similar marketing, where one gets steady inquiries and the other hears nothing. The difference is usually message resonance.
The Concept That Explains Why Your Marketing Feels Inconsistent
At the heart of most marketing frustration is what Jacqueline calls a market–message mismatch. It’s ****a gap between how you’re describing your work and how your audience understands their own problem.
Your message (the way you describe your work, your offer, the problem you solve, the results you help people create) must match your market’s desire. It has to meet people where they are and speak in the language they already use to describe what they’re dealing with.
A mismatch often happens when a practitioner is communicating in practitioner language instead of client language. You might be explaining what’s happening in someone’s body in a technically accurate way, but if your audience is thinking, “I’m bloated after every meal” or “I crash at 3 p.m. every day,” your message needs to meet them there first. Education is important, but education that doesn’t connect to desire won’t convert.
When market-message match is off, you usually see things like:
- Interest that’s lukewarm or inconsistent, where people engage but don’t commit
- The wrong-fit people reaching out because your message is too broad or unclear
- Potential clients saying “I’ll think about it,” asking for delays, or disappearing
- People genuinely not understanding what you do, even after following you
None of these are signs that your work lacks value. They’re signs that your message isn’t meeting people where they are yet.
How to Tell if Your Message Is Landing
When your marketing message does align with your audience’s internal experience, the response changes in very specific ways.
Level 1: Reflection. People mirror back what you’re saying with phrases like “you’re reading my mind,” “that’s exactly what I’m dealing with,” or “this is what I needed to hear.”
Level 2: Rapport. They start opening up. They don’t just say “this resonated,” they tell you why. They share their situation, their symptoms, their history, their frustrations, and they start asking questions.
Level 3: The Netflix effect. They binge your work. They watch your free trainings, read your emails, scroll your posts, devour testimonials, and ask for more. Before someone invests money, they often invest attention and time first.
Level 4: Self-led acceleration. They reach out, book calls, ask how to work together, or inquire about your offers without being chased. The decision feels obvious to them because your message has already helped them make sense of their situation.
This is a powerful reframe when working on how to improve your marketing message because it pulls you out of obsession over likes and views and into something more meaningful: “Are people moving toward me with increasing depth and commitment?”
The Simplest Way How to Improve Your Marketing Message, Especially if You Feel Stuck
If you’re sitting there thinking, “Okay… but what do I actually say?” Jacqueline gives an answer that is far less glamorous than trends and tactics, but far more effective: talk to people!
The only way to get into the mind of your market is to listen to the mouth of your market. You’re not a mind reader. You don’t have to guess what resonates. Clear messaging is built through real conversations with the people you want to serve.
Have 20 conversations with people who resemble the people you want to serve. This can be current clients, past clients, people in your audience, or people who have expressed interest but never purchased. Approach it as research, not a sales call. Let them know you’re trying to understand what your work needs to speak to more clearly. In those conversations, you’re listening for two things:
- the problems they have that they don’t want
- the outcomes they want that they don’t have
And the most important detail is that you capture it in their language, not yours. If someone says, “I get stabbing stomach pains after dairy,” you don’t write “gut dysbiosis” in your notes. You write exactly what they said, because that’s what your marketing needs to mirror.
The “Messaging Master Doc” That Removes Blank-Page Anxiety
Jacqueline’s practical suggestion on how to improve your marketing message is almost embarrassingly simple! Create a living document where you collect real client language. Every time you have a conversation, you dump in:
- the words they use for symptoms
- the way they describe their frustrations
- what they’ve tried that hasn’t worked
- what they want instead
- the moment they decided they needed help
Over time, this becomes a goldmine. Instead of sitting down to write content from scratch, you open the doc, pull a real phrase or pattern, and build from there. It eliminates the “blank page anxiety” so many practitioners struggle with, and it naturally creates resonance because you’re speaking in the language your market already uses.
How to Improve Your Marketing Message When Your Audience Is Focused on the Wrong Cause
A common challenge for practitioners is that clients often misidentify what’s actually going on. They think it’s just weight, or just stress, or just acne. As a practitioner, you might know the deeper root cause, and the question becomes: how do you communicate that without losing them?
Jacqueline calls this a “paradigm pivot,” and it’s one of the most powerful ways to build authority without overwhelming someone with science. You start by meeting them where they are (naming what they’re experiencing) and then you explain why their current approach isn’t getting them the result they want. This naturally creates curiosity and trust because you’re highlighting a gap they feel but haven’t been able to articulate.
The goal isn’t to “prove” you’re right. The goal is to help them understand why they’ve been stuck, and why your approach makes sense.
Why Your Message Matters More Than Ever
The online space is evolving, and people are actively seeking specialists more than ever. They’re searching, watching, listening, reading, and trying to solve problems themselves. Your future clients are out there already doing research. The work isn’t “getting lucky” with marketing trends. The work is making it easy for the right people to recognize that you are the expert they’ve been looking for. And that comes back to one thing: a message that creates instant resonance.
Ready to dive deeper? Join us inside The WELLth Collective. It’s full of health practitioners building their online practices, and inside, you will get instant access to exclusive trainings, monthly group coaching calls for personalized feedback, practitioner spotlights for inspiration, and early access to new programs and discounts. Join the community here.
About the Author: Michelle Rogers, ND, MSAOM, FDN-P, is a clinical mentor and founder of The WELLthy Woman™ movement. A practicing clinician since 2012, she pivoted to mentoring fellow practitioners in 2019 after experiencing her own transformation from clinic burnout to online business success. She has since guided hundreds of health professionals to build profitable online practices using her unique integration of functional medicine expertise and scalable business strategies.
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