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This comprehensive guide is based on an exclusive training with That Clean Life and Practice Better, revealing exactly how practitioners are building multiple income streams. Watch the full training here for detailed demonstrations and live Q&A.
What Are Multiple Revenue Streams for Health Practitioners?
Health practitioner revenue streams can include custom meal planning services ($115-$340 per plan), group nutrition programs ($250-$850 per program), recipe books ($10-$225), meal planning subscriptions ($100-$1,400 annually), and workshops or classes ($20-$460 per person). These streams allow practitioners to scale beyond one-on-one sessions while serving more clients and generating passive or recurring income.
The Revenue Reality Most Practitioners Don’t Talk About
Your impact as a practitioner shouldn’t be limited by the hours in your day.
If you’re still operating on the traditional one-on-one client model, you’re probably experiencing some version of this:
- Working 40-60 hours per week
- Feeling maxed out on client capacity
- Missing income when you take time off
- Constantly trading time for money
- Wondering how to scale without burning out
The shift: Successful practitioners aren’t just working harder—they’re implementing multiple revenue streams that generate income beyond billable hours.
Ready to diversify your income? Join our free community of 800+ practitioners →
Why Multiple Revenue Streams Matter More Than Ever
The traditional one-on-one model is rewarding, but it’s also:
Time-consuming – Limited by your available hours
Financially restrictive – Income stops when you stop working
Burnout-inducing – No separation between your time and your income
Incorporating multiple revenue streams allows you to:
- Expand your reach without adding client sessions
- Generate passive or recurring income
- Create a more resilient business model
- Scale your impact while protecting your energy
The 5 Revenue Streams That Actually Work
Revenue Stream #1: Offer Meal Planning as a Service
Most practitioners give away meal planning for free or include it as an afterthought. This is a massive missed opportunity.
Two proven approaches:
1. Done-For-You Custom Meal Plans
Provide personalized meal plans tailored to each client’s health goals, dietary preferences, and lifestyle needs.
What to charge:
- 1-week custom plan: Average $115 (range: $50-$395)
- 2-4 week custom plan: Average $200 (range: $75-$500)
- 5-8 week custom plan: Average $340 (range: $150-$1,200)
2. Template-Based Meal Planning
Use proven meal plan templates that you customize for specific client needs, saving significant time while maintaining personalization.
The technology advantage
Platforms like That Clean Life eliminate hours of manual work by:
- Generating custom meal plans in minutes
- Automatically creating shopping lists
- Providing nutrition breakdowns
- Saving all plans for easy reuse
- Applying your custom branding automatically
Quick implementation tip: Start by offering meal planning to your existing clients as an add-on service. Track which plans get the best results, then package those into templates you can reuse.
Revenue Stream #2: Run Group Nutrition Programs
Group programs are one of the most powerful ways to serve more clients simultaneously while dramatically increasing revenue.
Why group programs work:
Grow Your Impact: Teach once, impact many—serve multiple clients without multiplying your workload
Boost Client Success: Group settings provide accountability, motivation, and community support that often lead to better results than one-on-one work
Increase Revenue Potential: Unlike individual sessions where you’re limited by available hours, there’s virtually no cap on group enrollment
Build Community: Create lasting connections around your brand that generate referrals and repeat business
What to charge for group programs:
- 1-3 month program: Average $250 (range: $50-$5,500)
- 4-6 month program: Average $850 (range: $100-$7,500)
Pricing factors that increase value:
- One-on-one support included
- Functional lab testing integration
- Text/messaging access
- Niche specificity (harder-to-find information = higher prices)
- Number of touchpoints with you as practitioner
The streamlined approach: Use done-for-you meal plan templates (like those from That Clean Life’s 150+ template library covering conditions like GLP-1 support, low FODMAP, low histamine, and low oxalate) to create professionally branded programs without starting from scratch.
Integration advantage
Practice Better allows you to plan, sell, and deliver your entire group program in one platform with:
- Automated payment collection
- Supportive email sequences
- Embedded meal plans and recipes
- Secure group chat functionality
- Quizzes and assessments
- Scheduled content delivery
Revenue Stream #3: Sell Recipe Books
Recipe books offer simple passive income potential while positioning you as a trusted authority in your niche.
Why sell recipe books:
Passive Income: Create once, sell indefinitely with no additional time investment per sale
Expand Your Reach: Attract people not ready for higher-priced coaching but wanting your guidance
Position Authority: High-quality, well-branded recipe books showcase your expertise and build trust
Multiple Use Cases:
- Lead magnets to build your email list
- Bonuses for coaching programs (“Sign up in 48 hours and get my free recipe book”)
- Add-ons to group programs (“Add this recipe book for just $10 more”)
- Stand-alone products for passive revenue
What to charge:
- Average price: $20
- Range: $10-$225 (depending on topic specificity and number of recipes)
Creation advantage
That Clean Life’s 7,100+ professionally photographed recipes (with new ones added weekly) allow you to:
- Curate recipe books in minutes
- Customize for specific conditions or goals
- Add your own recipes with custom photos
- Export beautifully branded PDFs
- Eliminate all graphic design work
Pro tip: Photography matters enormously. Bright, professional food photos dramatically increase the likelihood that clients will actually make the recipes and follow through on your meal plans.
Revenue Stream #4: Launch a Meal Planning Subscription
A meal planning subscription creates predictable recurring revenue while providing ongoing value that keeps clients engaged long after one-on-one sessions end.
Why subscriptions work:
Recurring Revenue: Build steady monthly income with predictable payments
Time Efficiency: Use repeatable systems instead of creating everything from scratch
Client Accountability: Fresh weekly or monthly content keeps clients committed to their goals and increases retention
Reach Expansion: Attract clients not ready for one-on-one work but wanting expert guidance
Retention Tool: Keep clients connected to you after intensive coaching ends
What to charge:
- Average annual subscription: $360
- Range: $100-$1,400 annually (depending on niche and included support)
Pricing strategy
Most successful subscriptions get clients to commit annually upfront rather than month-to-month, providing:
- Immediate cash flow for the practitioner
- Stronger commitment from the client
- Reduced monthly cancellation rates
The 4-step implementation process:
1: Define Your Model
- Decide what problem you’re solving (time-saving? specific diet support? ongoing accountability?)
- Determine delivery frequency (weekly? monthly?)
- Clarify your value proposition beyond “recipes they can find online”
2: Price Strategically
- Factor in your time investment
- Consider annual vs. monthly pricing
- Account for additional value (coaching calls, expert speakers, etc.)
3: Automate with Technology
- Use That Clean Life to create professional meal plans efficiently
- Set up delivery through Practice Better without additional software
- Build in systems that make it sustainable long-term
4: Market Consistently
- Promote on social media with sneak peeks and testimonials
- Email existing clients about ongoing support options
- Share success stories as social proof
- Upsell to current coaching clients
Engagement boosters: Many successful subscription practitioners include monthly coaching calls or invite guest experts to provide fresh value and maintain high engagement rates.
Revenue Stream #5: Create Resources for Workshops, Classes & Talks
Workshops, cooking classes, and speaking engagements multiply your income while positioning you as an industry authority.
Why workshops and classes work:
Scale Your Income: Serve multiple people at once, charging per attendee with potential VIP packages and digital product upsells
Position Authority: Speaking engagements establish you as a thought leader, opening doors to new clients, partnerships, and business opportunities
Attract New Clients: Events showcase your expertise in interactive, engaging ways that build trust with potential clients not ready for coaching
Build Community: Create networks of like-minded clients who follow, refer, and engage with your services long-term
Collaboration Opportunities: Partner with other health professionals to expand reach and strengthen credibility
What to charge:
- Cooking classes: $40-$460 per person
- Workshops: $20-$450 per person
Cost considerations for cooking classes:
- Budget for ingredient costs
- Factor in venue rental (if applicable)
- Calculate per-ticket pricing to break even or profit
- Account for your time in preparation and execution
Content creation advantage
That Clean Life makes workshop content creation simple:
- Quickly compile recipe collections for specific topics (gut health, fermentation, anti-inflammatory eating, etc.)
- Provide beautifully branded handouts participants take home
- Focus on teaching while technology handles the materials
- Reuse and adapt content for multiple events
Example application: Teaching a gut health and fermentation workshop? Create a collection featuring recipes for kimchi, sauerkraut, and dishes using fermented foods. Provide education on fermentation benefits while participants get practical recipes to implement at home.
The Technology Integration That Makes It All Work
The That Clean Life + Practice Better Power Combo
Most practitioners struggle with multiple revenue streams because they’re trying to piece together different platforms, leading to:
- Disconnected client experiences
- Manual work at every step
- Technical frustrations
- Lost time that could go toward clients
The integrated solution:
That Clean Life provides:
- 7,100+ professionally photographed recipes (new ones weekly)
- 150+ done-for-you program templates
- Custom recipe upload capability
- Automatic shopping lists and nutrition breakdowns
- Your custom branding on everything
- Meal plan templates you can reuse endlessly
Practice Better provides:
- Program planning and structure
- Payment collection and processing
- Automated email sequences
- Embedded meal plans and recipes
- Client communication tools
- Form and quiz functionality
- Landing pages for programs
- Content scheduling and drip delivery
The integration advantage: Connect both platforms so meal plans from That Clean Life embed directly into Practice Better programs and protocols, creating a seamless client experience without manual uploading or formatting.
Real Implementation: What It Looks Like in Action
Group programs:
- Create program structure in Practice Better
- Add That Clean Life meal plans to each module
- Set up automated enrollment and payment
- Schedule content to drip out weekly
- Let the system run while you focus on coaching
Protocols:
- Build client protocol in Practice Better
- Add relevant That Clean Life recipes or meal plans
- Client sees everything in one place
- They can export PDFs or add to their meal planner
- You track compliance and progress
Product sales:
- Create recipe book in That Clean Life
- Set up product page in Practice Better
- Automate delivery upon purchase
- Collect payments seamlessly
- Use as lead magnet or paid product
The Pricing Research You’ve Been Looking For
One of the biggest practitioner struggles is pricing uncertainty. Here’s the data from analyzing thousands of practitioner websites:
Custom Meal Plans:
- 1 week: $50-$395 (average $115)
- 2-4 weeks: $75-$500 (average $200)
- 5-8 weeks: $150-$1,200 (average $340)
Group Programs:
- 1-3 months: $50-$5,500 (average $250)
- 4-6 months: $100-$7,500 (average $850)
Recipe Books:
- Range: $10-$225 (average $20)
Meal Planning Subscriptions:
- Annual: $100-$1,400 (average $360)
Workshops & Classes:
- Cooking classes: $40-$460
- Workshops: $20-$450
Pricing factors that justify higher rates:
- Complexity and time investment
- Niche specificity
- Functional lab integration
- Level of personal support
- Number of touchpoints with practitioner
Common Implementation Concerns (Solved)
“This sounds overwhelming. Where do I start?”
Start with one revenue stream—don’t try to implement all five simultaneously.
Recommended progression:
- Month 1: Add meal planning as a service to existing clients
- Month 2-3: Develop and launch your first group program
- Month 4: Create your first recipe book (can be lead magnet or paid)
- Month 5-6: Consider subscription model or workshop series
“I don’t have time to create all this content.”
That’s exactly why these tools exist. You’re not creating from scratch—you’re curating, customizing, and branding existing professional content.
Time investment reality:
- Custom meal plan with That Clean Life: 10-15 minutes
- Group program using templates: 2-3 hours for initial setup
- Recipe book creation: 30-60 minutes
- Workshop content compilation: 1-2 hours
“What if people don’t buy?”
Start with your existing clients—they already trust you and understand your value.
Test and refine:
- Beta pricing for first round
- Collect feedback and testimonials
- Adjust based on what works
- Scale what’s successful
“How do I price myself competitively?”
Use the research data as your starting point, then adjust based on:
- Your experience level and credentials
- Your geographic market
- Complexity of your offering
- Time investment required
- Value of transformation provided
Remember: The practitioners charging at the high end aren’t necessarily more qualified—they’re more confident in their positioning and clearer on their value proposition.
Real Practitioner Results
While specific revenue numbers vary widely based on implementation and market, practitioners using these strategies report:
Within first 3 months:
- Successfully adding $2K-$5K monthly through meal planning services
- Launching group programs with 8-15 participants
- Creating passive income through recipe book sales
Within 6-12 months:
- Running multiple revenue streams simultaneously
- Reducing one-on-one client load while maintaining or increasing income
- Building subscription services generating $1K-$3K monthly recurring revenue
- Commanding premium prices based on proven results
Want results like these? Join 800+ practitioners in our free community →
Your Implementation Roadmap
Foundation
- Set up That Clean Life and Practice Better accounts
- Integrate the two platforms
- Create your first meal plan template
- Offer meal planning to 3-5 existing clients
- Collect feedback and refine
Expansion
- Design your first group program
- Create program landing page
- Invite existing clients and warm leads
- Run beta round at introductory pricing
- Document testimonials and results
Diversification
- Create first recipe book
- Consider subscription model structure
- Plan workshop or speaking engagement
- Automate processes that work
- Scale successful offerings
Phase 4: Optimization
- Refine pricing based on demand
- Automate client onboarding
- Develop signature programs
- Build referral systems
- Focus on what’s most profitable and enjoyable
The Special Opportunity Right Now
That Clean Life is celebrating 10 years with their biggest discount ever:
Special Pricing:
- Regular annual plan: $600/year ($60/month)
- Current offer: $420/year ($35/month) – 30% off
- Lifetime discount—as long as you remain a customer
This is not a one-year promotional rate—you lock in this pricing permanently.
The investment perspective: Many practitioners recoup this entire annual investment with a single group program or 3-4 meal plan clients.
Making the Decision
Ask yourself these questions:
Your current model:
- Are you maxed out on client capacity?
- Does income stop when you stop working?
- Are you trading time for money with no scalability?
- Is burnout creeping in despite success?
Your readiness:
- Do you have existing clients who trust your expertise?
- Are you open to implementing systems and technology?
- Can you commit to testing new revenue streams?
- Are you ready to scale your impact beyond one-on-one work?
The opportunity:
- Are your competitors already doing this?
- Are potential clients asking for group options or ongoing support?
- Do you have expertise that could help multiple people simultaneously?
- Is there a gap in your market for what you could offer?
Your Next Steps
Choose Your Starting Point – Pick ONE revenue stream that aligns with your current business model and client needs.
Get the Right Tools – Set up That Clean Life and Practice Better if you haven’t already.
Start Small – Test with existing clients or a small pilot group before full launch.
Gather Data – Collect testimonials, refine your approach, document what works.
Scale What Works – Double down on successful offerings and eliminate what doesn’t resonate.
The practitioners building sustainable, profitable practices aren’t necessarily working harder—they’re working smarter by implementing multiple revenue streams that scale beyond their available hours.
The question isn’t whether you’re capable of this—it’s whether you’re ready to stop leaving money on the table and start building the practice you actually want.
Ready to dive deeper? Join our free Self-Led Online Practitioners community of 800+ health professionals where you get exclusive access to training sessions like this one, monthly coaching calls, practitioner spotlights, and first access to new programs and discounts. Join the community here – it’s completely free for verified practitioners
About the Author: Michelle Rogers, ND, MSAOM, FDN-P, is a clinical mentor and founder of The WELLthy Woman™ movement. A practicing clinician since 2012, she pivoted to mentoring fellow practitioners in 2019 after experiencing her own transformation from clinic burnout to online business success. She has since guided hundreds of health professionals to build profitable online practices using her unique integration of functional medicine expertise and scalable business strategies.
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